Southwest Airlines website / flight info
When Southwest first entered the California market, I read an
interview of its CEO who said that they were competing with Greyhound,
not the traditional airlines.
At the time, I was used to getting free and very cheap upgrades to
first class on United. Southwest quickly dominated many of the local
markets and I was forced to fly them.
However, in exchange for riding the cattle car, I typically saved $400
on each round trip from Sacramento to Southern California.
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