If this is your first visit, be sure to check out the FAQ by clicking the link above. You may have to register before you can post: click the register link above to proceed. To start viewing messages, select the forum that you want to visit from the selection below. |
|
|
Thread Tools | Display Modes |
#1
|
|||
|
|||
Airline Marketing ?
Does anyone know of some good (online) case studies or resources for
Airline Marketing Strategy useful for a student ? Thanks in Advance David |
#2
|
|||
|
|||
Heh, I'll write your plan (as I've done a few) for you, but it'll cost ya!
I'm pretty sure airlines wouldn't make sensitive info like that public, and your lecturer doesn't expect you to be an expert. If you research the market & make sound use of the principles in the course, you'll be fine... "David" wrote in message om... Does anyone know of some good (online) case studies or resources for Airline Marketing Strategy useful for a student ? Thanks in Advance David |
#3
|
|||
|
|||
Heh, I'll write your plan (as I've done a few) for you, but it'll cost ya!
I'm pretty sure airlines wouldn't make sensitive info like that public, and your lecturer doesn't expect you to be an expert. If you research the market & make sound use of the principles in the course, you'll be fine... "David" wrote in message om... Does anyone know of some good (online) case studies or resources for Airline Marketing Strategy useful for a student ? Thanks in Advance David |
#4
|
|||
|
|||
WADR, I think he's formulating either a marketing plan, or a communications
strategy. Both of these are considered "top secret" by most companies I have studied. You can easily D/L an overview of their latest press releases, but they will be full of waffle, and have the substance conveniently removed. "Cyrus Afzali" wrote in message ... On Thu, 26 Aug 2004 20:52:13 GMT, "AC" wrote: Heh, I'll write your plan (as I've done a few) for you, but it'll cost ya! I'm pretty sure airlines wouldn't make sensitive info like that public, and your lecturer doesn't expect you to be an expert. If you research the market & make sound use of the principles in the course, you'll be fine... Case studies are routinely made available from companies of all sizes -- you even occasionally see them promoted on advertisements, especially on biz news channels. They don't contain secret information, but in reality, very little is secret in that world anyway. It's one of the reasons competition is so tough. Once a fare change goes into the system, the world knows about it, others react, they pull back, etc. "David" wrote in message . com... Does anyone know of some good (online) case studies or resources for Airline Marketing Strategy useful for a student ? Thanks in Advance David |
#5
|
|||
|
|||
WADR, I think he's formulating either a marketing plan, or a communications
strategy. Both of these are considered "top secret" by most companies I have studied. You can easily D/L an overview of their latest press releases, but they will be full of waffle, and have the substance conveniently removed. "Cyrus Afzali" wrote in message ... On Thu, 26 Aug 2004 20:52:13 GMT, "AC" wrote: Heh, I'll write your plan (as I've done a few) for you, but it'll cost ya! I'm pretty sure airlines wouldn't make sensitive info like that public, and your lecturer doesn't expect you to be an expert. If you research the market & make sound use of the principles in the course, you'll be fine... Case studies are routinely made available from companies of all sizes -- you even occasionally see them promoted on advertisements, especially on biz news channels. They don't contain secret information, but in reality, very little is secret in that world anyway. It's one of the reasons competition is so tough. Once a fare change goes into the system, the world knows about it, others react, they pull back, etc. "David" wrote in message . com... Does anyone know of some good (online) case studies or resources for Airline Marketing Strategy useful for a student ? Thanks in Advance David |
#6
|
|||
|
|||
"AC" wrote in message ...
WADR, I think he's formulating either a marketing plan, or a communications strategy. Both of these are considered "top secret" by most companies I have studied. You can easily D/L an overview of their latest press releases, but they will be full of waffle, and have the substance conveniently removed. Unfortunately, I am doing neither. I am trying to get some background reading for a Masters Course in Air Transport. As I come from an Engineering background, a lot of the Marketing activity is a Black Art to me. I ordered a few books Principles of Marketing, Airline Marketing and Management etc, but I thought there might be some useful stuff on the web. I've downloaded the aircraft market forecasts from Airbus and Boeing, which are quite enlightening and I found a few articles on airliners.net about budget airline startups. I don't expect to find confidential or "valuable" data lying around although it should be possible to piece together the basic principles. Maybe I'll try the government and similar agencies for their view of the world... Thanks for any help, David |
#7
|
|||
|
|||
"AC" wrote in message ...
WADR, I think he's formulating either a marketing plan, or a communications strategy. Both of these are considered "top secret" by most companies I have studied. You can easily D/L an overview of their latest press releases, but they will be full of waffle, and have the substance conveniently removed. Unfortunately, I am doing neither. I am trying to get some background reading for a Masters Course in Air Transport. As I come from an Engineering background, a lot of the Marketing activity is a Black Art to me. I ordered a few books Principles of Marketing, Airline Marketing and Management etc, but I thought there might be some useful stuff on the web. I've downloaded the aircraft market forecasts from Airbus and Boeing, which are quite enlightening and I found a few articles on airliners.net about budget airline startups. I don't expect to find confidential or "valuable" data lying around although it should be possible to piece together the basic principles. Maybe I'll try the government and similar agencies for their view of the world... Thanks for any help, David |
#8
|
|||
|
|||
|
Thread Tools | |
Display Modes | |
|
|
Similar Threads | ||||
Thread | Thread Starter | Forum | Replies | Last Post |
Airline Ticket Consolidators and Bucket Shops FAQ | Edward Hasbrouck | Air travel | 0 | April 17th, 2004 12:28 PM |
Airline Ticket Consolidators and Bucket Shops FAQ | Edward Hasbrouck | Travel Marketplace | 0 | December 15th, 2003 09:48 AM |
Airline Ticket Consolidators and Bucket Shops FAQ | Edward Hasbrouck | Air travel | 0 | November 9th, 2003 09:09 AM |
Airline Ticket Consolidators and Bucket Shops FAQ | Edward Hasbrouck | Travel Marketplace | 0 | November 9th, 2003 09:09 AM |
Airline Ticket Consolidators and Bucket Shops FAQ | Edward Hasbrouck | Travel Marketplace | 0 | October 10th, 2003 09:44 AM |