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Is Queen Mary 2 Making Money?
I saw the news of the new Royal Caribbean "Project Genesis" on the net and read something that got me wondering. Freedom of The Seas (one that I want to go on) will be the largest cruise ship at sea. Then "Project Genesis" will become the larges cruise ship at sea once it's finished in 2009. The article I read said Carnival was planning on building a super sized ship but are now holding back on it because of some disappointment with their current largest cruise ship at sea - Queen Mary 2. A few weeks ago I read an article (on U.S.A. Today.com If I remember right) that said around the world cruises were becoming popular because of ships like Queen Mary 2. So, how are things going with Queen Mary 2 and Cunard/Carnival? Is Queen Mary 2 doing the business that Carnival thought it would do? Could Queen Mary 2, Freedom of the Seas, and the new Genesis ship be the last of the super super sized ships? |
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Is Queen Mary 2 Making Money?
"Von Fourche" wrote in message ink.net... I saw the news of the new Royal Caribbean "Project Genesis" on the net and read something that got me wondering. Freedom of The Seas (one that I want to go on) will be the largest cruise ship at sea. Then "Project Genesis" will become the larges cruise ship at sea once it's finished in 2009. The article I read said Carnival was planning on building a super sized ship but are now holding back on it because of some disappointment with their current largest cruise ship at sea - Queen Mary 2. A few weeks ago I read an article (on U.S.A. Today.com If I remember right) that said around the world cruises were becoming popular because of ships like Queen Mary 2. So, how are things going with Queen Mary 2 and Cunard/Carnival? Is Queen Mary 2 doing the business that Carnival thought it would do? Could Queen Mary 2, Freedom of the Seas, and the new Genesis ship be the last of the super super sized ships? Queen Mary 2 is a low passenger density ship (high passenger space ratio). Large ship without a lot of people jam packed. As a comparison, the new Carnival ships that are 110 thousand tons hold 3700 people (all berths) while the QM2 which is almost 149 thousand tons holds only 3090. And she's a "one off", or "one of a kind", meaning the design costs can't be spread over 4-8 or more ships in the fleet. She's exceedingly expensive, doesn't hold nearly as many people as smaller ships do, and as such, she needs to command premium pricing to be as profitable as the older Destiny class ships. I remember hearing on TV that Destiny class ships were the most profitable ships in the entire company... I think it was Micky Arison that said it. The fact that I get frequent e-mails advertising special pricing means QM2 probably isn't commanding premium pricing... or at least she's not filling up at premium pricing. Royal Caribbean will likely make 5-8 ships in the new size, so the costs to design the class of ship will be spread over many ships. And they'll hold many more people than the QM2. So chances are they will be highly popular and highly profitable. Voyager ships are, in fact, so popular that they DO command premium pricing. So there is no reason to believe that the new RCI ships won't be even more popular. Queen Mary 2 can almost function as a loss leader. She's the ship that they make all the TV shows about. It gets people interested in going on a cruise... and when they book they fill up all the Carnival, Royal Caribbean and other ships out there. I don't think the new RCI ships will be the end of the bigger is better craze. But I doubt that you'll see a lot of "one of a kinds" built that size again. --Tom |
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