KPIT selected as Project Roam Headquarters & Hub

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http://www.business-journal.com/Late...ghLowFare.html

Pittsburgh Selected as Hub, Headquarters for New Low-Fare Airline

10/14/03

PITTSBURGH -- Officials from a new, low-fare airline, presently
operating under the working name "Project Roam," today announced the
details of a plan that calls for the company to be headquartered in
Pittsburgh and within five years serve 39 major destinations with
non-stop service at prices as low as $49 for nearby destinations such
as Philadelphia and Washington, D.C., and $99 for cross-country flights
to cities such as Las Vegas and Dallas.

As projected, the company will hire within five years 2,100 employees,
including 500 full-time workers next year.

"Southwestern Pennsylvania represents the best opportunity of any
region in the nation for the formation of a new, value-driven airline,"
says project chairman Edward Beauvais, who founded America West
Airlines more than 20 years ago and served as the company's chairman
and chief executive for 11 years. "Pittsburgh International Airport is
a world-class facility and Pittsburgh is a world-class city. But for
too long its residents, as well as the more than three million people
in the region and portions of Ohio and West Virginia who rely on this
airport for their traveling needs, have been denied the benefits of
competition. Our plan is to change that, as well this market's
expectations of the flying experience."

"We plan to earn the respect and trust of the business community and
the flying public here in Pittsburgh and throughout the region by
providing professional and efficient airline service," adds Travis
Tanner, president and CEO of Project Roam. "Our discount pricing
affords customers the opportunity to travel to major destinations
throughout the nation for about the same price a family would spend to
see a movie. In fact, since each passenger seat on our aircraft will be
equipped with personal entertainment centers that include live
television and pay-per- view movies, families can watch new releases on
the way to vacation."

Project Roam's business plan calls for the company to be operational by
June 2004, when it expects to offer up to five daily flights to each of
the following destinations: Boston, New York, Washington, D.C.,
Chicago, Los Angeles, Orlando, Fla., and other destinations in Florida.
The entire aircraft fleet will consist of brand-new, Boeing 737-700
"Next Generation" airliners, each configured with 12 business class and
114 coach seats. The company plans to maintain a fleet of eight planes
next year and expects to have over 120 daily flights within five years,
when the airline plans to serve 39 major destinations.

A key component of Project Roam's strategy is to offer fares that are
generally 30% to 70% lower than what is available in its targeted
markets. In addition, each flight will include an in-flight beverage
service consisting of complimentary wines and microbrews, all of which
can be enjoyed by passengers seated leather seats -- each of which will
offer personal entertainment centers, including live television,
digital music, pay-per-view movies and electronic games. Passengers
will have the ability to select their seat assignment on every flight
and could be upgraded to business class for an additional fee of only
$25 to $75, depending on the destination.

Next year, the company plans to hire 500 full-time workers at an
average salary of $31,500. Within five years, the company plans to
maintain a work force of 2,100.

BL.
- --
Brad Littlejohn | Email:
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Web + NewsMaster, BOFH.. Smeghead! | http://www.sbcglobal.net/~tyketto
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"A Guy Called Tyketto" wrote in message
.. .

Project Roam's business plan calls for the company to be operational by
June 2004, when it expects to offer up to five daily flights to each of
the following destinations: Boston, New York, Washington, D.C.,
Chicago, Los Angeles, Orlando, Fla., and other destinations in Florida.
The entire aircraft fleet will consist of brand-new, Boeing 737-700
"Next Generation" airliners, each configured with 12 business class and
114 coach seats. The company plans to maintain a fleet of eight planes
next year and expects to have over 120 daily flights within five years,
when the airline plans to serve 39 major destinations.

Maybe that's where at least some of the 737s that Delta is "selling" (not
taking delivery) will be going.