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Accor opens High Rise Formule I in Kings Cross
From a traveltrade newsletter-
Formule 1 celebrates 10th anniversary with launch of first high rise city hotel in Sydney's Kings Cross Friday, 14 May 2004 F1 offers Sydney Opera House views at bargain prices Accor's pioneering Formule 1 hotel brand will celebrate its first decade in Australia by launching its first inner-city high-rise hotel. Opening on 17 May, The Formule 1 Kings Cross will offer superb views across Sydney Harbour for just $79 a night, making these the best-value views the city offers. The Formule 1 is the first new hotel to be built in the Kings Cross area in over a decade and reverses a recent trend which has seen more than 2000 beds closed in the precinct over the past three years, as hotels have been converted to residential apartments. The new Formule 1 will meet increased demand for budget accommodation in East Sydney and Kings Cross and is expected to attract a wide range of travellers - from business travellers, leisure travellers, community and sporting groups through to families. Formule 1 Kings Cross is a slight departure from the traditional F1 hotel concept because it offers four styles of rooms: a.. traditional F1 rooms with a queen bed and overhead bunk, b.. rooms with a double bed and twin bunks (ideal for families), c.. rooms with a double bed; and d.. rooms with four bunk beds. All rooms have ensuites and will be charged at the opening rate of AU$79 a night. The 115-room Formule 1 is just a short walk from Kings Cross Station, an airport bus terminus and a wide variety of car rental firms and is just a stroll from the CBD and the restaurants and entertainment of Kings Cross and Darlinghurst. The opening comes on the eve of the brand's 10th anniversary in Australia. The first Formule 1 opened in Campbelltown (south-west Sydney) in June 1994. Since then, Formule 1 has become the benchmark in economy hotels, consistently recording the highest occupancy figures in the industry. Formule 1 is one of the fastest growing hotel brands in Australia, located in city and regional areas, close to airports, transport and food outlets. Formule 1 Kings Cross is the 15th Formule 1 to be launched in Australia and the 6th in the greater Sydney area. Formule 1 sites set to open in 2005 include Perth Airport, Sydney Airport and Gosford. Commenting on the opening of the new Formule 1 Kings Cross, Accor's General Manager of Economy Hotels, Roger Batty, said that Formule 1 had changed the face of budget hotel accommodation in Australia. "Formule 1 now provides the benchmark for quality budget accommodation in Australia, offering affordable prices but with the benefit of a guaranteed level of product," said Batty. "The economy hotel sector has suffered in the past because of variable standards, but Formule 1 is renowned for offering a standardised product that has proven very successful with both the leisure and business markets. "Formule 1 hotels consistently achieve over 80% occupancy figures, and with Formule 1 Kings Cross able to offer such a wide range of room styles in a prime location, we expect this to be one of Sydney's best performing hotels. "At AU$79 a night, and with many rooms capable of sleeping four people, I do not believe there is any better value accommodation in Sydney, especially as many rooms also offer harbour views." Formule 1 Kings Cross joins a global network of over 650 Formule 1 and ETAP (a related brand) hotels. Accor is the worldwide leader in hotels, tourism and corporate services, employing 150,000 people in 140 countries, with two major international activities: a.. hotels: nearly 4,000 hotels (more than 450,000 rooms) in 90 countries (including over 100 hotels and resorts in Australia and New Zealand under the brands Sofitel, Novotel, Mercure, All Seasons, Ibis and Formule 1) as well as travel agencies, restaurants and casinos; b.. services to corporate clients and public institutions: each day, 14 million people in 34 countries use a broad range of services (employee assistance programs, people care and services, incentive, loyalty programs, events, food vouchers) engineered and managed by Accor. -- Tony Bailey Mercury Travel Books --multiplaza.nl.nu-- |
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