Adventure outfitters internet usage

I am doing a research project for a class and was wondering if you
could help me answer some of the following questions? I am research
the trends and opinions that surround on-line advertising.
Specifically I am looking towards the adventure travel business. I am
curious if outfitters in the adventure travel world have embrace the
use of websites as the main form of advertising? Some questions I was
hoping for you to help me with include the following …….

Roughly what percentage of outfitters have some sort of
onlineexposure?

What is the average cost an outfitter spends on advertising annually?

What is the average outfitter spending in online advertising
specifically?

What is generally accepted as the most cost productive form of

Advertising in the adventure travel maket?

Do small size outfitters think websites and hosting are too
Expensive. (small meaning under a million dollars of revenue per
year.)?

Note : Outfitter can mean a person, business, store, service or
corporation in the adventure travel / activity category

Thanks for your help,

Joe Bird