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Royal Caribbean & Celebrity Select BlackBerry!
Hi Everyone,
I received this press release from Royal Caribbean and thought it would be of interest. If you have missed any of my news' postings, they are available on my web site. Best regards, Ray LIGHTHOUSE TRAVEL 800-719-9917 or 805-566-3905 http://www.lighthousetravel.com Royal Caribbean International and Celebrity Cruises Select BlackBerry For Wireless Access to Information and Communications BlackBerry Wireless Solution Helps Cruise Lines Increase Productivity and Enhance Customer Service MIAMI & WATERLOO, Ontario Oct. 29, 2003 Royal Caribbean International and Celebrity Cruises and Research In Motion (RIM) (Nasdaq:RIMM; TSX:RIM) today announced that the two cruise lines operated by Royal Caribbean Cruises Ltd. (RCL) have selected BlackBerry® to help increase efficiency and enhance customer service through wireless connectivity. With 26 cruise ships operating in more than 200 destinations around the world, the corporation wanted a wireless solution that could improve productivity while accommodating its employees' frequent travel and increased reliance on e-mail. "Royal Caribbean International and Celebrity Cruises are committed to leveraging innovative technology in order to improve our operations and provide superior customer service," said the two lines' President and Chief Operating Officer, Jack Williams. "BlackBerry keeps me connected to the information I need and enables me to easily collaborate with my management team. I carry my BlackBerry 7230 everywhere. In fact, I'll even be carrying it while running this year's New York City Marathon. I'm running to raise funds for the Cystic Fibrosis Foundation and will be sending my sponsors an e-mail after every five miles to let them know how I'm doing." After researching a variety of wireless solutions, Royal Caribbean International and Celebrity Cruises chose to implement BlackBerry because of its ease of use, tight integration with existing corporate infrastructure and always-on, push-based access to e-mail. The IT department integrated BlackBerry Enterprise Server(TM) with IBM Lotus® Domino(TM) and distributed BlackBerry Wireless Handhelds(TM) to employees. With BlackBerry in place, users found significant improvements in productivity and responsiveness through wireless access to corporate information including Lotus Notes e-mail and e-mail attachments, internal and external Web sites and organizer information. "Our employees are empowered by BlackBerry, as it enables them to access important e-mails, attachments, calendar updates and internal documents along with the ability to make phone calls," said Gregory Martin, Technology Manager, Royal Caribbean International and Celebrity Cruises. "We are quickly seeing a favourable return on investment because of BlackBerry. When employees travel abroad, they no longer need to always carry a laptop and that provides direct cost savings. BlackBerry is also a powerful productivity tool that personally saves me 30 to 60 minutes per day." "We are pleased that Royal Caribbean International and Celebrity Cruises selected BlackBerry to meet its wireless data and voice needs," said Mark Guibert, Vice President, Corporate Marketing at Research In Motion. "BlackBerry is a powerful solution that enables employees to be truly mobile with one device that integrates a mobile phone with unmatched wireless data connectivity." About Royal Caribbean Cruises Royal Caribbean Cruises Ltd. is a global cruise vacation company that operates Royal Caribbean International and Celebrity Cruises, with a combined total of 26 ships in service and three under construction or on firm order. The company also offers unique cruisetour vacations in Alaska, Canada and Europe. Additional information can be found by contacting your travel professional. About Research In Motion (RIM) Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including e-mail, phone, SMS messaging, Internet and intranet-based applications. RIM technology also enables a broad array of third-party developers and manufacturers to enhance their products and services with wireless connectivity to data. RIM's portfolio of award-winning products, services and embedded technologies are used by thousands of organizations around the world and include the BlackBerry® wireless platform, the RIM Wireless Handheld(TM) product line, software development tools, radio-modems and software/hardware licensing agreements. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe and Asia Pacific. RIM is listed on the Nasdaq Stock Market (Nasdaq:RIMM - News) and the Toronto Stock Exchange (TSX:RIM - News). For more information, visit www.rim.com or www.blackberry.com. Forward-looking statements in this news release are made pursuant to the "safe harbor" provisions of the United States Private Securities Litigation Reform Act of 1995. When used herein, words such as "intend" and similar expressions are intended to identify forward-looking statements. Forward-looking statements are based on assumptions made by and information available to Research In Motion Limited. Investors are cautioned that such forward-looking statements involve risks and uncertainties. Important factors that could cause actual results to differ materially from those expressed or implied by such forward looking statements include, without limitation, possible product defects and product liability, risks related to international sales and potential foreign currency exchange fluctuations, the initiation or outcome of litigation, acts or potential acts of terrorism, international conflicts, significant fluctuations of quarterly operating results, changes in Canadian and foreign laws and regulations, continued acceptance of RIM's products, increased levels of competition, technological changes and the successful development of new products, dependence on third-party networks to provide services, dependence on intellectual property rights and other risks and factors detailed from time to time in RIM's periodic reports filed with the United States Securities and Exchange Commission, and other regulatory authorities. The Company has no intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. Research In Motion, RIM and BlackBerry are trademarks of Research In Motion Limited. Research In Motion and RIM are registered with the U.S. Patent and Trademark Office and may be pending or registered in other countries. All other brands, products and company names mentioned herein may be trademarks or registered trademarks of their respective holders. |
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