Celebrity Launches Rewards Card!

Hi Everyone,

I received this press release from Celebrity Cruises and thought it
would be of interest. If you have missed any of my news' postings,
they are available on my web site.

Best regards,
Ray
LIGHTHOUSE TRAVEL
800-719-9917 or 805-566-3905
http://www.lighthousetravel.com


Celebrity Cruises Launches Innovative Rewards Card

Celebrity Rewards(SM) WorldPoints Visa(R) Offers Cruise and Non-cruise
Vacation Benefits

MIAMI, Nov 4, 2004
Celebrity Cruises has joined with MBNA America Bank to create a
comprehensive rewards credit card offering both cruise and non-cruise
vacation benefits, including travel, merchandise and cash rewards.
According to Celebrity, the Celebrity Rewards(SM) WorldPoints Visa(R)
credit card is designed for people seeking ways to balance their work
and leisure time.

"Our new rewards card is designed for socially active people who are
interested in travel, culture, cuisine, art and a taste of luxury,"
said Celebrity's Senior Vice President of Marketing and Sales Steve
Hancock. "It's ideally suited for people interested in an innovative
new way to reward themselves and those they care about with the
broadest array of choices of any credit card available."

Utilizing WorldPoints(SM) developed by MBNA, holders of the Celebrity
Rewards WorldPoints Visa credit card will be able to redeem
WorldPoints for travel on major U.S. airlines with no blackout dates,
or for leading hotel and car rental arrangements in the U.S., as well
as for brand-name merchandise and gift certificates, and unlimited
cash rewards for additional vacation enjoyment.

Cardholders also will receive the following benefits:

* Double points for purchases of Celebrity Cruises vacations or
onboard products and services

* Points for everyday purchases at grocery stores, gas stations and
restaurants, or for recurring monthly bills

* The benefits of "MyConcierge," an exclusive, 24-hour personal
concierge service offering assistance with reservations at
restaurants, tickets to sporting events or theaters, travel planning,
flowers, birthday or other gift orders and special deliveries.

"MBNA is pleased to be working with Celebrity to provide this
innovative product," said Michelle D. Shepherd, MBNA group executive.
"Giving Celebrity guests a way to get greater value from their
everyday spending demonstrates real leadership by Celebrity. We look
forward to serving the needs of Celebrity cardholders now and for many
years to come."

Celebrity introduced the new Celebrity Rewards Visa credit card on
October 28, and is actively marketing to past guests and first-time
cruisers. Additionally, with its travel agent partners and MBNA,
Celebrity will solicit cardholders from among 20 million experienced
cruisers and land-based travelers.

MBNA (NYSE: KRB), the largest independent credit card lender in the
world and the recognized leader in affinity marketing, is an
international financial services company providing lending, deposit,
and credit insurance products and services. MBNA credit cards and
related products and services are endorsed by more than 5,000
organizations worldwide. MBNA employs more than 29,000 people, each of
whom is committed to satisfying the Customer. For more information,
visit the company's web site at http://www.mbna.com .

Celebrity Cruises is the industry's highest-rated premium cruise brand
with a taste of luxury. The cruise line has 10 ships in its fleet,
which sails in Alaska, Bermuda, California, the Caribbean, Europe,
Hawaii, the Mexican Riviera, the Panama Canal and South America. In
addition, Celebrity Xpeditions offer exotic travel experiences in the
Galapagos Islands, the Arctic, and Antarctica. For more information,
call your travel agent. To apply for the Celebrity Rewards Visa credit
card or for information, call MBNA at (866) GET-MBNA and mention
priority code KN4R or visit http://www.celebritycreditcard.com .

Ray;

I remember this card with Carnival. Pushed it al litte where the client
actually could use it to advantage, then after a while, turned out that the
deal changed, and a few short years later, cruise could only be booked through
the MBNA agent.

Never again

Regards, Keith

Ray;

I remember this card with Carnival. Pushed it al litte where the client
actually could use it to advantage, then after a while, turned out that the
deal changed, and a few short years later, cruise could only be booked through
the MBNA agent.

Never again

Regards, Keith

"Cruisebyweb" wrote in message
...
Ray;

I remember this card with Carnival. Pushed it al litte where the client
actually could use it to advantage, then after a while, turned out that
the
deal changed, and a few short years later, cruise could only be booked
through
the MBNA agent.

Never again

Regards, Keith

Was it the same card company?

--Tom

"Cruisebyweb" wrote in message
...
Ray;

I remember this card with Carnival. Pushed it al litte where the client
actually could use it to advantage, then after a while, turned out that
the
deal changed, and a few short years later, cruise could only be booked
through
the MBNA agent.

Never again

Regards, Keith

Was it the same card company?

--Tom

"Tom & Linda" wrote in message
et...

"Cruisebyweb" wrote in message
...
Ray;

I remember this card with Carnival. Pushed it al litte where the client
actually could use it to advantage, then after a while, turned out that
the
deal changed, and a few short years later, cruise could only be booked
through
the MBNA agent.

Never again

Regards, Keith

Was it the same card company?

--Tom



Here is a note from the press release.

"MBNA is pleased to be working with Celebrity to provide this innovative
product," said Michelle D. Shepherd, MBNA group executive. "Giving
Celebrity guests a way to get greater value from their everyday spending
demonstrates real leadership by Celebrity. We look forward to serving the
needs of Celebrity cardholders now and for many years to come."


--
I'm Tom Smith, and I approved this message.

"Tom & Linda" wrote in message
et...

"Cruisebyweb" wrote in message
...
Ray;

I remember this card with Carnival. Pushed it al litte where the client
actually could use it to advantage, then after a while, turned out that
the
deal changed, and a few short years later, cruise could only be booked
through
the MBNA agent.

Never again

Regards, Keith

Was it the same card company?

--Tom



Here is a note from the press release.

"MBNA is pleased to be working with Celebrity to provide this innovative
product," said Michelle D. Shepherd, MBNA group executive. "Giving
Celebrity guests a way to get greater value from their everyday spending
demonstrates real leadership by Celebrity. We look forward to serving the
needs of Celebrity cardholders now and for many years to come."


--
I'm Tom Smith, and I approved this message.

Same company

Regards, Keith

Same company

Regards, Keith