7E7 interior may not be so stupid

The ultra left wing liberal/socialist TV network called "PBS" in the USA had
an excellent Frontline episode on advertising in the USA.

http://www.pbs.org/hplink/redir/wgbh...ws/persuaders/

It had an interesting study of the launch of Delta's "Song" and its image
building efforts. But it also had a portray of a french born psychology expert
who specialises in trying to understand what makes a mind tick. In that
segment, the guy was studying the code of "luxury".

In the end, he presents his findings to a bunch of high paying customers which
include Boeing.

Turns out that the 7E7 interior was designed with a lot of marketing savvy in
it. He said that while a competitor may copy the overhead bins, the lack of
understanding of what drove the overall design would result in the competitor
not having success. Seems Boeing tried to understand what really tickles passengers.

If Boeing has many valid reasons for this unconventional design, it may in
fact convince airlines to adopt the 7E7's "marketing" design instead of
outfitting the aircraft in a more traditional way.

My take on this is that passengers have gotten tired and weary of the
traditional coach section design, and by providing a totally new design,
passengers won't feel like cattle stuck in a conventional coach cabin and thus
may feel the plane is more luxurious.

Consider the positive press Airbus got for its A380 with its "lobby with grand
staircase" and other amenities not normally found on conventioanl jets.

The programme was in fact quite interesting and included a segment on
political ads and how marketing research lead a republican guy to coin the
phrase "death tax" which struct a raw nerve whereas the previous expression
"estate tax" didn't get any support since people think of "estate" as somethin
for the rich.

My take on this is that passengers have gotten tired and weary of the
traditional coach section design, and by providing a totally new design,
passengers won't feel like cattle stuck in a conventional coach cabin and
thus
may feel the plane is more luxurious.

In my opinion, Joe and Jane Sixpack by and large pick their carrier based on
price, price, and oh yeah, price. Most people don't even know what type of
plane they're flying. They might wind up on a 7E7 and be pleasantly
surprised, but after that as far as most flyers are concerned it's just a
plane.

Cheers,
Geoff Glave
Vancouver, Canada

nobody wrote:


Consider the positive press Airbus got for its A380 with its "lobby with grand
staircase" and other amenities not normally found on conventioanl jets.

Entertainment areas on planes are not new ideas. However, airlines have
already determined that filling planes with seats give them more money.

"Geoff Glave" -r-g wrote in message news:QMhkd.136147$df2.15602@edtnps89...
My take on this is that passengers have gotten tired and weary of the
traditional coach section design, and by providing a totally new design,
passengers won't feel like cattle stuck in a conventional coach cabin and
thus
may feel the plane is more luxurious.

In my opinion, Joe and Jane Sixpack by and large pick their carrier based on
price, price, and oh yeah, price. Most people don't even know what type of
plane they're flying. They might wind up on a 7E7 and be pleasantly
surprised, but after that as far as most flyers are concerned it's just a
plane.


And the airlines must know this too. I suspect the selling point is
that some sense of "brand loyalty" is at work here, not the plane but
the airline. If people "feel" a certian way after an airline experience,
the odds are they will be biased towards that airline thereafter. I.e.
WN. It won't divorce the airline from having to deliver on price, but
it may get the customer to their website first.

In article QMhkd.136147$df2.15602@edtnps89, Geoff Glave
-r-g wrote:

€ My take on this is that passengers have gotten tired and weary of the
€ traditional coach section design, and by providing a totally new design,
€ passengers won't feel like cattle stuck in a conventional coach cabin and
€ thus
€ may feel the plane is more luxurious.
€
€ In my opinion, Joe and Jane Sixpack by and large pick their carrier based on
€ price, price, and oh yeah, price. Most people don't even know what type of
€ plane they're flying. They might wind up on a 7E7 and be pleasantly
€ surprised, but after that as far as most flyers are concerned it's just a
€ plane.
€

I don't think Joe and Jane sixpack make many transoceanic flights.


€ Cheers,
€ Geoff Glave
€ Vancouver, Canada
€
€

In article QMhkd.136147$df2.15602@edtnps89, Geoff Glave
-r-g wrote:

€ My take on this is that passengers have gotten tired and weary of the
€ traditional coach section design, and by providing a totally new design,
€ passengers won't feel like cattle stuck in a conventional coach cabin and
€ thus
€ may feel the plane is more luxurious.
€
€ In my opinion, Joe and Jane Sixpack by and large pick their carrier based on
€ price, price, and oh yeah, price. Most people don't even know what type of
€ plane they're flying. They might wind up on a 7E7 and be pleasantly
€ surprised, but after that as far as most flyers are concerned it's just a
€ plane.
€

I don't think Joe and Jane sixpack make many transoceanic flights.


€ Cheers,
€ Geoff Glave
€ Vancouver, Canada
€
€

I don't think Joe and Jane sixpack make many transoceanic flights.

???

To quote http://www.boeing.com/commercial/7e7/facts_sr.html

'The Boeing 7E7-3 Dreamliner is a super-efficient airplane with new
passenger-pleasing features. It features a wing and structure
optimized for ** shorter-range flights **. It will bring the economics
of large jet transports to the middle of the market, using 20 percent
less fuel than any other airplane of its size.'

** emphasis added **

Few transoceanic flights are 'shorter range.'

Cheers,
Geoff Glave
Vancouver, Canada

I don't think Joe and Jane sixpack make many transoceanic flights.

Also, when Joe and and Jane Sixpack make that once or twice in a
lifetime transoceanic flight, cost is likely the main factor in
choosing an airline.

On 10 Nov 2004 10:56:21 -0800, (Geoff Glave)
wrote:

I don't think Joe and Jane sixpack make many transoceanic flights.

???

To quote http://www.boeing.com/commercial/7e7/facts_sr.html

'The Boeing 7E7-3 Dreamliner is a super-efficient airplane with new
passenger-pleasing features. It features a wing and structure
optimized for ** shorter-range flights **. It will bring the economics
of large jet transports to the middle of the market, using 20 percent
less fuel than any other airplane of its size.'

** emphasis added **

Few transoceanic flights are 'shorter range.'

In these days of18 hour flights, a 7 hour hop across the Atlantic
would count as shorter range. Hardly worth taking your coat off.
--==++AJC++==--

In article , Geoff
Glave wrote:

€ I don't think Joe and Jane sixpack make many transoceanic flights.
€
€ ???
€
€ To quote http://www.boeing.com/commercial/7e7/facts_sr.html
€
€ 'The Boeing 7E7-3 Dreamliner is a super-efficient airplane with new
€ passenger-pleasing features. It features a wing and structure
€ optimized for ** shorter-range flights **. It will bring the economics
€ of large jet transports to the middle of the market, using 20 percent
€ less fuel than any other airplane of its size.'
€
€ ** emphasis added **
€
€ Few transoceanic flights are 'shorter range.'
€

I stand corrected. I was thinking of the newer long range Boeing.

Alan


€ Cheers,
€ Geoff Glave
€ Vancouver, Canada