Travelocity unjumbles Web site, updates logo OR The Hindu Influence Takes Over?

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Travelocity redesigned its Web site to look less "visually crowded,"
while also changing its logo.

In researching concepts for the new site, Travelocity found that
consumers were confused by "too many offers and features competing for
their attention."

Travelocity characterizes its new site as having "large blocks of
color and a calm, soothing palette."

Now, Travelocity believes consumers will find its site "more
appealing, more organized and containing just the right amount of
information" compared to its competitors.

Travelocity scrapped the skyline logo and implemented a logo featuring
three stars of different sizes on a blue background.