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NYTimes: For Frequent Fliers, Awards Seem Scarce
New York Times
June 22, 2004 BUSINESS TRAVEL For Frequent Fliers, Awards Seem Scarce By CHRISTOPHER ELLIOTT When Timothy Placek tried to cash in his miles to fly his daughter from St. Louis to Houston last year, Continental Airlines told him no seats were available. Disappointed, Mr. Placek, who is a Silver Elite member of Continental's frequent-flier program, asked whether he could use his points to travel to Omaha, to visit his parents in January, four months later. No award seats were available on any of those flights, either. Well, then, how about applying the miles to a family vacation he was planning to the Philippines, an increasingly frustrated Mr. Placek asked. Unfortunately, the airline replied, that would not be possible; all standard mileage-award seats on those flights were also taken. As his annoyance increased, a phone representative told him all was not lost. He could use his miles for any of those excursions if he were willing to spend twice as many as the standard 25,000 miles for a round trip within the United States, or 50,000 miles for overseas destinations. Continental's EasyPass program, she said, would make it possible. "I was disappointed," said Mr. Placek, a vice president for MicroMed Technologies, Inc., a manufacturer of medical devices in Houston. "I felt as if they were trying to steal my miles." He reluctantly booked the flight for his daughter, but not for the other two trips that he had wanted. His distress is shared by many business travelers. A survey by e-Rewards Inc., a consulting firm in Dallas that specializes in loyalty programs, suggests that many airlines are quietly cutting the number of seats available at the 25,000-mile redemption level while promoting their costlier premium-redemption plans. In the poll of loyalty-program members, 26 percent described their recent experiences in booking award travel as "much more difficult" or "virtually impossible," an increase of five percentage points from an identical survey last year. About two out of every five travelers reported that they had made premium redemptions in the last 12 months, and half of those who did said they had felt they had no other choice. Continental says it has not reduced the number of conventional award seats available to its frequent fliers. Julie King, an airline spokeswoman, says redemption rates are up 15 percent this year, with standard rewards accounting for 75 percent of the total. Ms. King said the higher redemption levels were meant to "give our customers more flexibility when seats are in high demand." But the double-or-nothing proposition has left many frequent travelers - and some loyalty program experts - with a different impression. "This amounts to a covert increase in award levels,'' said Tim Winship, who publishes FrequentFlier.com, a Web site. Mr. Winship said the changes made sense from the airlines' point of view. After all, most major carriers are losing money and have a reservoir of unredeemed miles that some industry analysts say could top 10 trillion this year. But, he said, they ought to be forthright about what they are doing. "There's no disclosure about what's going on behind the scenes, no transparency to the system," he said. "Consumers don't know what their odds are of getting an award seat. It's an outrage.'' Even when travelers try to work within the system, they are often foiled. "I have had nearly zero luck in getting the award travel I wanted at the lower mileage amount," said Dana Baldwin, a management consultant in Ada, Mich. "I've tried making reservations more than nine months in advance, tried flexible dates, different airports, leaving from different cities and arriving at different destinations, all with little luck.'' Mr. Baldwin believes that airline-capacity controls are limiting the number of 25,000-mile awards on every flight to a few seats. That way, he speculates, airlines can say they have them available. That is not so, according to at least one airline. "Customers on frequent-flier award tickets are occupying more seats now than they were five years ago," said Mary Stanik, a spokeswoman for Northwest Airlines. Indeed, the portion of the carrier's revenue passenger miles - an industry term for the total number of miles flown by paying passengers - on award tickets rose to 7.5 percent last year from 6.1 percent in 1999. Maybe both are right. Bruce Mainzer, a former director for the yield-management department at United Airlines - the office in charge of matching prices with demand - says basic economics are at work. It is not that carriers are somehow trying to cheat frequent fliers out of the miles they have earned, he says, it is just that they quite naturally choose to give priority to paying customers. "Award seats are made available after all the other revenue-producing demand is met - in other words, only excess capacity is allocated to award travel demand,'' Mr. Mainzer said. "But now there's less capacity, because airlines are more closely matching seat demand to capacity.'' Competition from low-cost carriers is driving the trend, he says. These upstarts mostly serve popular tourist destinations like Las Vegas and Orlando, Fla., and to stay in the game, the big airlines have to squeeze as many pennies as they possibly can from each seat. "They've pulled back even more seat capacity in the markets where award travel demand is the strongest,'' Mr. Mainzer said, "which is why travelers often find that an award seat is completely unavailable." If that is the case, then why would seats always seem to be available for people willing to spend double the miles on them? For the simple reason that airlines classify them as revenue producing and thus allocate more of them per flight than they do ordinary award seats, which they consider freebies. They also assume that any premium tickets they allot for high-demand routes will be snapped up, Mr. Mainzer says. But he wonders if they are forgetting about the deep-rooted human dread of being fleeced. "I think a majority of travelers think to themselves, 'I'm a loser if I have to redeem that many miles for a ticket,' '' he said. At the very least, they are irritated by the prospect of shelling out more points. Richard Puk, the president of Intelligraphics Inc., a computer-graphics consulting firm in Carlsbad, Calif., did not have that many miles. Last month, he says, he tried unsuccessfully to redeem his Delta award miles for two tickets from San Diego to Rapid City, S.D. "I started trying to book the trip in March,'' Mr. Puk said, "and was never able to find any available award seats." Delta told him he could have the tickets if he anted up 80,000 miles, but he had accumulated only 50,000, he says. Instead, he purchased the tickets for $300 apiece. He is still angry. "I was very frustrated," he said. "In the past, I've never had any trouble getting a seat for my miles. It's almost as if Delta had restricted the number of award seats to the point where no one could get any.'' The e-Rewards study found that Mr. Puk is in good company. Almost 44 percent of frequent travelers reported difficulty in booking an award seat more than once last year. It also concluded that some business travelers are skeptical about the future of loyalty programs (see chart). But the biggest surprise to Bill Russo, the executive vice president at e-Rewards, was that business travelers remained fiercely loyal to their programs despite their misgivings. "People are saying it's virtually impossible to book seats,'' Mr. Russo said. "People are afraid their programs won't have any value. Yet more than half of the respondents told us they're satisfied enough with their primary program that they would recommend it.'' What is going on? "These are businesspeople, and they understand the business reasons behind what the airlines are doing,'' Mr. Russo said. "Of course, when times get better, it's reasonable to think that they'd expect the airlines to make reward redemption easier than it is now.'' http://www.nytimes.com/2004/06/22/bu.../22redeem.html |
#2
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NYTimes: For Frequent Fliers, Awards Seem Scarce
Clipped from article:
"They've pulled back even more seat capacity in the markets where award travel demand is the strongest,'' Mr. Mainzer said, "which is why travelers often find that an award seat is completely unavailable." I called in January to redeem frequent flier miles for a trip to Aruba in October and was told there were no available seats. The seats are taken up by the time-share people who go to Aruba every year. I wonder when they make their reservations, November, December? Wouldn't you think that ten months before the trip would assure an award seat. It was very disappointing since we've been saving our miles for two years for a nice vacation in Aruba. We're not business fliers.....just two oldtimers going on vacation. I think it's time to cancel our AAdvantage account. "Sufaud" wrote in message ... New York Times June 22, 2004 BUSINESS TRAVEL For Frequent Fliers, Awards Seem Scarce By CHRISTOPHER ELLIOTT When Timothy Placek tried to cash in his miles to fly his daughter from St. Louis to Houston last year, Continental Airlines told him no seats were available. Disappointed, Mr. Placek, who is a Silver Elite member of Continental's frequent-flier program, asked whether he could use his points to travel to Omaha, to visit his parents in January, four months later. No award seats were available on any of those flights, either. Well, then, how about applying the miles to a family vacation he was planning to the Philippines, an increasingly frustrated Mr. Placek asked. Unfortunately, the airline replied, that would not be possible; all standard mileage-award seats on those flights were also taken. As his annoyance increased, a phone representative told him all was not lost. He could use his miles for any of those excursions if he were willing to spend twice as many as the standard 25,000 miles for a round trip within the United States, or 50,000 miles for overseas destinations. Continental's EasyPass program, she said, would make it possible. "I was disappointed," said Mr. Placek, a vice president for MicroMed Technologies, Inc., a manufacturer of medical devices in Houston. "I felt as if they were trying to steal my miles." He reluctantly booked the flight for his daughter, but not for the other two trips that he had wanted. His distress is shared by many business travelers. A survey by e-Rewards Inc., a consulting firm in Dallas that specializes in loyalty programs, suggests that many airlines are quietly cutting the number of seats available at the 25,000-mile redemption level while promoting their costlier premium-redemption plans. In the poll of loyalty-program members, 26 percent described their recent experiences in booking award travel as "much more difficult" or "virtually impossible," an increase of five percentage points from an identical survey last year. About two out of every five travelers reported that they had made premium redemptions in the last 12 months, and half of those who did said they had felt they had no other choice. Continental says it has not reduced the number of conventional award seats available to its frequent fliers. Julie King, an airline spokeswoman, says redemption rates are up 15 percent this year, with standard rewards accounting for 75 percent of the total. Ms. King said the higher redemption levels were meant to "give our customers more flexibility when seats are in high demand." But the double-or-nothing proposition has left many frequent travelers - and some loyalty program experts - with a different impression. "This amounts to a covert increase in award levels,'' said Tim Winship, who publishes FrequentFlier.com, a Web site. Mr. Winship said the changes made sense from the airlines' point of view. After all, most major carriers are losing money and have a reservoir of unredeemed miles that some industry analysts say could top 10 trillion this year. But, he said, they ought to be forthright about what they are doing. "There's no disclosure about what's going on behind the scenes, no transparency to the system," he said. "Consumers don't know what their odds are of getting an award seat. It's an outrage.'' Even when travelers try to work within the system, they are often foiled. "I have had nearly zero luck in getting the award travel I wanted at the lower mileage amount," said Dana Baldwin, a management consultant in Ada, Mich. "I've tried making reservations more than nine months in advance, tried flexible dates, different airports, leaving from different cities and arriving at different destinations, all with little luck.'' Mr. Baldwin believes that airline-capacity controls are limiting the number of 25,000-mile awards on every flight to a few seats. That way, he speculates, airlines can say they have them available. That is not so, according to at least one airline. "Customers on frequent-flier award tickets are occupying more seats now than they were five years ago," said Mary Stanik, a spokeswoman for Northwest Airlines. Indeed, the portion of the carrier's revenue passenger miles - an industry term for the total number of miles flown by paying passengers - on award tickets rose to 7.5 percent last year from 6.1 percent in 1999. Maybe both are right. Bruce Mainzer, a former director for the yield-management department at United Airlines - the office in charge of matching prices with demand - says basic economics are at work. It is not that carriers are somehow trying to cheat frequent fliers out of the miles they have earned, he says, it is just that they quite naturally choose to give priority to paying customers. "Award seats are made available after all the other revenue-producing demand is met - in other words, only excess capacity is allocated to award travel demand,'' Mr. Mainzer said. "But now there's less capacity, because airlines are more closely matching seat demand to capacity.'' Competition from low-cost carriers is driving the trend, he says. These upstarts mostly serve popular tourist destinations like Las Vegas and Orlando, Fla., and to stay in the game, the big airlines have to squeeze as many pennies as they possibly can from each seat. "They've pulled back even more seat capacity in the markets where award travel demand is the strongest,'' Mr. Mainzer said, "which is why travelers often find that an award seat is completely unavailable." If that is the case, then why would seats always seem to be available for people willing to spend double the miles on them? For the simple reason that airlines classify them as revenue producing and thus allocate more of them per flight than they do ordinary award seats, which they consider freebies. They also assume that any premium tickets they allot for high-demand routes will be snapped up, Mr. Mainzer says. But he wonders if they are forgetting about the deep-rooted human dread of being fleeced. "I think a majority of travelers think to themselves, 'I'm a loser if I have to redeem that many miles for a ticket,' '' he said. At the very least, they are irritated by the prospect of shelling out more points. Richard Puk, the president of Intelligraphics Inc., a computer-graphics consulting firm in Carlsbad, Calif., did not have that many miles. Last month, he says, he tried unsuccessfully to redeem his Delta award miles for two tickets from San Diego to Rapid City, S.D. "I started trying to book the trip in March,'' Mr. Puk said, "and was never able to find any available award seats." Delta told him he could have the tickets if he anted up 80,000 miles, but he had accumulated only 50,000, he says. Instead, he purchased the tickets for $300 apiece. He is still angry. "I was very frustrated," he said. "In the past, I've never had any trouble getting a seat for my miles. It's almost as if Delta had restricted the number of award seats to the point where no one could get any.'' The e-Rewards study found that Mr. Puk is in good company. Almost 44 percent of frequent travelers reported difficulty in booking an award seat more than once last year. It also concluded that some business travelers are skeptical about the future of loyalty programs (see chart). But the biggest surprise to Bill Russo, the executive vice president at e-Rewards, was that business travelers remained fiercely loyal to their programs despite their misgivings. "People are saying it's virtually impossible to book seats,'' Mr. Russo said. "People are afraid their programs won't have any value. Yet more than half of the respondents told us they're satisfied enough with their primary program that they would recommend it.'' What is going on? "These are businesspeople, and they understand the business reasons behind what the airlines are doing,'' Mr. Russo said. "Of course, when times get better, it's reasonable to think that they'd expect the airlines to make reward redemption easier than it is now.'' http://www.nytimes.com/2004/06/22/bu.../22redeem.html |
#3
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NYTimes: For Frequent Fliers, Awards Seem Scarce
In article ,
Sufaud wrote: New York Times June 22, 2004 BUSINESS TRAVEL For Frequent Fliers, Awards Seem Scarce By CHRISTOPHER ELLIOTT Is it any surprise, given the growth in accumulated airline miles available in people's airline mile accounts? Wasn't it a few years ago that the Economist magazine had an editorial suggesting that inflation was likely in airline mile "currency", due to the ever increasing amount of it ready to be used? -- ------------------------------------------------------------------------ Timothy J. Lee Unsolicited bulk or commercial email is not welcome. No warranty of any kind is provided with this message. |
#4
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NYTimes: For Frequent Fliers, Awards Seem Scarce
If I sold script for $.02 per unit, then traded the script for items
of value, do I only consider the sale of the script to be revenue? The airlines sell billions(trillions?) of miles to credit card companies,, etc, which they consider revenue. The seat for miles exchange is then considered a non-revenue transaction? Is everyone collecting miles so they can get an airline logo mug? |
#5
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NYTimes: For Frequent Fliers, Awards Seem Scarce
Sufaud extrapolated from data available...
The e-Rewards study found that Mr. Puk is in good company. Almost 44 percent of frequent travelers reported difficulty in booking an award seat more than once last year. It also concluded that some business travelers are skeptical about the future of loyalty programs (see chart). But the biggest surprise to Bill Russo, the executive vice president at e-Rewards, was that business travelers remained fiercely loyal to their programs despite their misgivings. "People are saying it's virtually impossible to book seats,'' Mr. Russo said. "People are afraid their programs won't have any value. Yet more than half of the respondents told us they're satisfied enough with their primary program that they would recommend it.'' Count me as leaning toward the other 56%.... Last August, we "purchased" Delta Sky Miles Rewards - the lower 'priced" version - for two Business Elite tickets (inc. FC domestic legs) from DFW to Milan and return on 2NOV, 3 months lead time, while two weeks ago, my daughter reserved AA awards tickets (at the "cheap" tariff) for her sister to fly from BUR to ACT (an odd route via LSV) departing on 1JUL, close to the "Fourth". It may have more to do with days of the week, routes and destinations than number of seats available. TMO |
#6
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NYTimes: For Frequent Fliers, Awards Seem Scarce
In article ,
Sufaud wrote: New York Times June 22, 2004 BUSINESS TRAVEL For Frequent Fliers, Awards Seem Scarce By CHRISTOPHER ELLIOTT I don't believe any news posting of the past year raised my blood pressure more than this one, particularly considering my own personal experiences over the past several years in attempting to actually _obtain_ any of the travel awards so enticingly promised in the glossy brochures United Airlines continues to put out for its mileage plan. In my view their expanding policy (and presumably the policy of many other airlines as well) is simply to renege on delivering these awards by making award seats essentially unavailable -- and this amounts to consumer fraud, pure and simple. I can only look forward to the class action suit that I hope will eventually ensue; I'll eagerly join in it. Heck, if I won the lottery, I'd probably spend the money to fund it. |
#8
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NYTimes: For Frequent Fliers, Awards Seem Scarce
In article ,
chris wrote: Imagine, if someone announced "ok, we're going to cut your miles in half, but from now on, if there are seats, then you can book them with your miles"? Doesn't Southwest have a reputation of generous award seat availability, perhaps due to its quick expiration of frequent flyer credits which limits the "inflation" of its frequent flyer credit "currency"? -- ------------------------------------------------------------------------ Timothy J. Lee Unsolicited bulk or commercial email is not welcome. No warranty of any kind is provided with this message. |
#9
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NYTimes: For Frequent Fliers, Awards Seem Scarce
Excellent article and long overdue. Perhaps the story now has "leg" and
changes will be made. Award availability at "regular price" is shown he http://www.webflyer.com/programs/award_upgrade_index/ based upon the replies of visitors. Frequent flyer seats need to be fully disclosed via the following requirements: Airlines with capacity controls on frequent flyer seats must list the number of seats flown between each city pair every month. They must also disclose the number of seats used by frequent flyer members paying "regular" price at the end of each month. Airlines must allow distribution of frequent flyer seats via the same web sites (i.e. Expedia, Oribtz, Travelocity, etc.) that distribute their regular tickets. The first two items will tell the public what the chances are in general terms. The last item will allow travelers to set up an Orbitz DealDetector to watch for seats to become available. The result will be a fully informed public that can then determine whether loyalty to a specific airline has value. Airline seats are a commodity and prices vary thousands of times per day. There is no way to predict future availability but history is an excellent teacher. Further discussions are viewed at www.FlyerTalk.com and www.WebFlyer.com. More than two years ago, I published a study about frequent flyer seat availability on Northwest Airlines once they announced the elimination of holiday black-out dates: http://home.netcom.com/~rcowen/frequent_flyer_seats.htm. It's a shame that none of the media followed up on the story although they praised the airlines for eliminating the restrictions when it was announced. As much as I dislike government regulations, perhaps it's time to have the FTC and/or the Congressional Aviation sub-committee address this issue? Bob Cowen The Internet Travel Guru (TM) www.InternetTravelTips.com "Sufaud" wrote in message ... New York Times June 22, 2004 BUSINESS TRAVEL For Frequent Fliers, Awards Seem Scarce By CHRISTOPHER ELLIOTT When Timothy Placek tried to cash in his miles to fly his daughter from St. Louis to Houston last year, Continental Airlines told him no seats were available. Disappointed, Mr. Placek, who is a Silver Elite member of Continental's frequent-flier program, asked whether he could use his points to travel to Omaha, to visit his parents in January, four months later. No award seats were available on any of those flights, either. Well, then, how about applying the miles to a family vacation he was planning to the Philippines, an increasingly frustrated Mr. Placek asked. Unfortunately, the airline replied, that would not be possible; all standard mileage-award seats on those flights were also taken. As his annoyance increased, a phone representative told him all was not lost. He could use his miles for any of those excursions if he were willing to spend twice as many as the standard 25,000 miles for a round trip within the United States, or 50,000 miles for overseas destinations. Continental's EasyPass program, she said, would make it possible. "I was disappointed," said Mr. Placek, a vice president for MicroMed Technologies, Inc., a manufacturer of medical devices in Houston. "I felt as if they were trying to steal my miles." He reluctantly booked the flight for his daughter, but not for the other two trips that he had wanted. His distress is shared by many business travelers. A survey by e-Rewards Inc., a consulting firm in Dallas that specializes in loyalty programs, suggests that many airlines are quietly cutting the number of seats available at the 25,000-mile redemption level while promoting their costlier premium-redemption plans. In the poll of loyalty-program members, 26 percent described their recent experiences in booking award travel as "much more difficult" or "virtually impossible," an increase of five percentage points from an identical survey last year. About two out of every five travelers reported that they had made premium redemptions in the last 12 months, and half of those who did said they had felt they had no other choice. Continental says it has not reduced the number of conventional award seats available to its frequent fliers. Julie King, an airline spokeswoman, says redemption rates are up 15 percent this year, with standard rewards accounting for 75 percent of the total. Ms. King said the higher redemption levels were meant to "give our customers more flexibility when seats are in high demand." But the double-or-nothing proposition has left many frequent travelers - and some loyalty program experts - with a different impression. "This amounts to a covert increase in award levels,'' said Tim Winship, who publishes FrequentFlier.com, a Web site. Mr. Winship said the changes made sense from the airlines' point of view. After all, most major carriers are losing money and have a reservoir of unredeemed miles that some industry analysts say could top 10 trillion this year. But, he said, they ought to be forthright about what they are doing. "There's no disclosure about what's going on behind the scenes, no transparency to the system," he said. "Consumers don't know what their odds are of getting an award seat. It's an outrage.'' Even when travelers try to work within the system, they are often foiled. "I have had nearly zero luck in getting the award travel I wanted at the lower mileage amount," said Dana Baldwin, a management consultant in Ada, Mich. "I've tried making reservations more than nine months in advance, tried flexible dates, different airports, leaving from different cities and arriving at different destinations, all with little luck.'' Mr. Baldwin believes that airline-capacity controls are limiting the number of 25,000-mile awards on every flight to a few seats. That way, he speculates, airlines can say they have them available. That is not so, according to at least one airline. "Customers on frequent-flier award tickets are occupying more seats now than they were five years ago," said Mary Stanik, a spokeswoman for Northwest Airlines. Indeed, the portion of the carrier's revenue passenger miles - an industry term for the total number of miles flown by paying passengers - on award tickets rose to 7.5 percent last year from 6.1 percent in 1999. Maybe both are right. Bruce Mainzer, a former director for the yield-management department at United Airlines - the office in charge of matching prices with demand - says basic economics are at work. It is not that carriers are somehow trying to cheat frequent fliers out of the miles they have earned, he says, it is just that they quite naturally choose to give priority to paying customers. "Award seats are made available after all the other revenue-producing demand is met - in other words, only excess capacity is allocated to award travel demand,'' Mr. Mainzer said. "But now there's less capacity, because airlines are more closely matching seat demand to capacity.'' Competition from low-cost carriers is driving the trend, he says. These upstarts mostly serve popular tourist destinations like Las Vegas and Orlando, Fla., and to stay in the game, the big airlines have to squeeze as many pennies as they possibly can from each seat. "They've pulled back even more seat capacity in the markets where award travel demand is the strongest,'' Mr. Mainzer said, "which is why travelers often find that an award seat is completely unavailable." If that is the case, then why would seats always seem to be available for people willing to spend double the miles on them? For the simple reason that airlines classify them as revenue producing and thus allocate more of them per flight than they do ordinary award seats, which they consider freebies. They also assume that any premium tickets they allot for high-demand routes will be snapped up, Mr. Mainzer says. But he wonders if they are forgetting about the deep-rooted human dread of being fleeced. "I think a majority of travelers think to themselves, 'I'm a loser if I have to redeem that many miles for a ticket,' '' he said. At the very least, they are irritated by the prospect of shelling out more points. Richard Puk, the president of Intelligraphics Inc., a computer-graphics consulting firm in Carlsbad, Calif., did not have that many miles. Last month, he says, he tried unsuccessfully to redeem his Delta award miles for two tickets from San Diego to Rapid City, S.D. "I started trying to book the trip in March,'' Mr. Puk said, "and was never able to find any available award seats." Delta told him he could have the tickets if he anted up 80,000 miles, but he had accumulated only 50,000, he says. Instead, he purchased the tickets for $300 apiece. He is still angry. "I was very frustrated," he said. "In the past, I've never had any trouble getting a seat for my miles. It's almost as if Delta had restricted the number of award seats to the point where no one could get any.'' The e-Rewards study found that Mr. Puk is in good company. Almost 44 percent of frequent travelers reported difficulty in booking an award seat more than once last year. It also concluded that some business travelers are skeptical about the future of loyalty programs (see chart). But the biggest surprise to Bill Russo, the executive vice president at e-Rewards, was that business travelers remained fiercely loyal to their programs despite their misgivings. "People are saying it's virtually impossible to book seats,'' Mr. Russo said. "People are afraid their programs won't have any value. Yet more than half of the respondents told us they're satisfied enough with their primary program that they would recommend it.'' What is going on? "These are businesspeople, and they understand the business reasons behind what the airlines are doing,'' Mr. Russo said. "Of course, when times get better, it's reasonable to think that they'd expect the airlines to make reward redemption easier than it is now.'' http://www.nytimes.com/2004/06/22/bu.../22redeem.html |
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NYTimes: For Frequent Fliers, Awards Seem Scarce
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