(Sl)Easy Cruise?

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Chrissy
CHRISSY CRUISER NON TRAVEL
36-28-32 Size C Cups
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EasyCruise is on the concrete road to reality. The line
took delivery of their first vessel, the 1990-built
Neptune 2 (the former Renaissance 2, not to be confused
with R2), last Thursday. The ship has departed for
Singapore where it will be refit to easyCruise specs
which call for it carrying 180 passengers in cabins of
approximately 96 square feet. The British budget operator
has contracted with V.Ships to provide marine planning,
technical management and deck and engine crews. It's a
cost-efficient way of operating a cruise line, by more or
less, just renting all the people and services,
especially if you have no expertise in operating a ship.
V.Ships provides similar services for some 650 vessels
worldwide.
Beginning next spring, EasyCruise plans to offer
cruises in the western Mediterranean with rates at about
$350 per week. EasyCruise will be an a la carte operation
with nothing included in the basic price besides the
cabin. All services, including meals and maid service,
will be charged extra. The line plans to be in the
Caribbean by its second or third winter.
The easyGroup is something of a force to be reckoned
with. They are the parent of Britain's easyJet, a low-
cost airline that last month carried almost two million
passengers, as well as a slew of fledgling businesses
carrying the easy name and subscribing to the a la carte
pricing theory.
Is easyCruise for you? Probably not, if you are
already enjoying current cruise products, but their
concept could benefit you in the mid-term. If the cruise
line's business model calls for profits with loads any
below the 180 passenger capacity (which it probably does)
it shouldn't have problems filling at least one ship,
because there are lots of people who vacation where every
dollar counts (such as those who book budget hotels in
resort areas). Where easyCruise may run into trouble -
and were you could benefit - is if they start to look
like any threat to major lines. The established players,
who have said in the past that they can make money even
with rates as low as $399 when necessary, could well take
the approach major airlines take when a low-cost carrier
tries to challenge them directly. Those lines could offer
a limited number of cabins on a guarantee basis at a rate
near the easyCruise price with advertising saying, "Look
at how much more you get when you cruise with us." Even
the budget-conscious traveler would have to realize the
value there, drying up easyCruise's prime source of
business.

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