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Lengthening, of Enchantment of the Seas!
Hi Everyone,
I received this press release from Royal Caribbean and thought it would be of interest. If you have missed any of my news' postings, they are available on my web site. Best regards, Ray LIGHTHOUSE TRAVEL 800-719-9917 or 805-566-3905 http://www.lighthousetravel.com Royal Caribbean International Announces Lengthening, Refurbishing of Enchantment of the Seas MIAMI, Jul 28, 2004 Royal Caribbean International today announced plans to lengthen and extensively refurbish its Vision-class ship Enchantment of the Seas. A 73-foot midsection built by Kvaerner Masa-Yards will be inserted into the ship at the Keppel Verolme Shipyard in Rotterdam, increasing the vessel's overall length to 990 feet and its tonnage from 74,140 to 80,700 tons. The new midsection will add 151 staterooms, as well as a number of indoor and outdoor public areas. Enchantment of the Seas' transformation comes in the wake of extensive enhancements to other ships in the Royal Caribbean International fleet. Nordic Empress was revitalized this spring and made her debut as Empress of the Seas at the cruise line's new Cape Liberty Cruise Point in Bayonne, N.J., in May. Monarch of the Seas underwent a similar refurbishment in early 2003. The line also has announced plans to revitalize Sovereign of the Seas this fall. "The refurbishment of Enchantment makes tremendous sense from both an economic and a strategic standpoint. We add substantial revenue without adding commensurate costs, while significantly improving the overall guest experience," said Chairman and CEO Richard D. Fain. "We have taken what we have learned during the new-build process and applied best practices to upgrade our existing ships." The additional space and extensive renovations will accommodate new public areas onboard Enchantment of the Seas, including a new specialty restaurant, Royal Caribbean's hallmark Boleros Latin lounge and Latte'tudes coffee shop, where guests can enjoy Seattle's Best Coffee(R) and Ben & Jerry's(R) ice cream. In addition, existing spaces will be extensively reconditioned. The ship's pool deck, main dining room, shopping area, casino, jogging track, fitness facility, day spa and art gallery are among several areas to be expanded and revitalized. Royal Caribbean has long been a trendsetter in the evolution of the cruise ship. The line was the first in the industry to lengthen a cruise ship in 1978, when an 85-foot section was inserted into the Song of Norway. The company also extended the Nordic Prince in 1980. Enchantment of the Seas will be out of service from early May until early July 2005. Launched in 1997, the ship currently sails a rotating schedule of four- and five-night cruises from Fort Lauderdale, Fla., to ports in the Western Caribbean. Following the lengthening, Enchantment of the Seas will sail a special series of cruises from three ports in the Northeast throughout the summer and fall before returning to Fort Lauderdale. She will offer itineraries of varying lengths to New England and Canada from Cape Liberty Cruise Port in Bayonne. The recently refurbished Empress of the Seas will be homeported in Fort Lauderdale from May 5 to Oct. 6 during special sailings for Enchantment of the Seas. Empress of the Seas will offer four- and five-night cruises to ports of call including Key West; Cozumel and Costa Maya, Mexico; and George Town, Grand Cayman. Royal Caribbean Cruises Ltd. is a global cruise vacation company that operates Royal Caribbean International and Celebrity Cruises, with a combined total of 29 ships in service and one under construction. The company also offers unique cruisetour vacations in Alaska, Canada and Europe. Additional information can be found by contacting your travel professional. |
#2
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Lengthening, of Enchantment of the Seas!
Ray Goldenberg wrote:
Royal Caribbean International Announces Lengthening, Refurbishing of Enchantment of the Seas A 73-foot midsection built by Kvaerner Masa-Yards will be inserted into the ship at the Keppel Verolme Shipyard in Rotterdam, increasing the vessel's overall length to 990 feet and its tonnage from 74,140 to 80,700 tons. The new midsection will add 151 staterooms, as well as a number of indoor and outdoor public areas. [snipped] The additional space and extensive renovations will accommodate new public areas onboard Enchantment of the Seas, including a new specialty restaurant, Royal Caribbean's hallmark Boleros Latin lounge and Latte'tudes coffee shop, where guests can enjoy Seattle's Best Coffee(R) and Ben & Jerry's(R) ice cream. In addition, existing spaces will be extensively reconditioned. The ship's pool deck, main dining room, shopping area, casino, jogging track, fitness facility, day spa and art gallery are among several areas to be expanded and revitalized. In light of recent discussions, this is certainly an undesirable change. Most of what's being added into these 6,500 tons of space (e.g. over 300 passengers, extra fee restaurant and coffee bar, "art gallery") are cookie cutter, revenue enhancers. Another beautiful ship hits the dust. Howie |
#3
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Lengthening, of Enchantment of the Seas!
Howie wrote:
Ray Goldenberg wrote: Royal Caribbean International Announces Lengthening, Refurbishing of Enchantment of the Seas A 73-foot midsection built by Kvaerner Masa-Yards will be inserted into the ship at the Keppel Verolme Shipyard in Rotterdam, increasing the vessel's overall length to 990 feet and its tonnage from 74,140 to 80,700 tons. The new midsection will add 151 staterooms, as well as a number of indoor and outdoor public areas. [snipped] The additional space and extensive renovations will accommodate new public areas onboard Enchantment of the Seas, including a new specialty restaurant, Royal Caribbean's hallmark Boleros Latin lounge and Latte'tudes coffee shop, where guests can enjoy Seattle's Best Coffee(R) and Ben & Jerry's(R) ice cream. In addition, existing spaces will be extensively reconditioned. The ship's pool deck, main dining room, shopping area, casino, jogging track, fitness facility, day spa and art gallery are among several areas to be expanded and revitalized. In light of recent discussions, this is certainly an undesirable change. Most of what's being added into these 6,500 tons of space (e.g. over 300 passengers, extra fee restaurant and coffee bar, "art gallery") are cookie cutter, revenue enhancers. Another beautiful ship hits the dust. I agree. Well stated. Ben Howie |
#4
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Lengthening, of Enchantment of the Seas!
Howie wrote:
Ray Goldenberg wrote: Royal Caribbean International Announces Lengthening, Refurbishing of Enchantment of the Seas A 73-foot midsection built by Kvaerner Masa-Yards will be inserted into the ship at the Keppel Verolme Shipyard in Rotterdam, increasing the vessel's overall length to 990 feet and its tonnage from 74,140 to 80,700 tons. The new midsection will add 151 staterooms, as well as a number of indoor and outdoor public areas. [snipped] The additional space and extensive renovations will accommodate new public areas onboard Enchantment of the Seas, including a new specialty restaurant, Royal Caribbean's hallmark Boleros Latin lounge and Latte'tudes coffee shop, where guests can enjoy Seattle's Best Coffee(R) and Ben & Jerry's(R) ice cream. In addition, existing spaces will be extensively reconditioned. The ship's pool deck, main dining room, shopping area, casino, jogging track, fitness facility, day spa and art gallery are among several areas to be expanded and revitalized. In light of recent discussions, this is certainly an undesirable change. Most of what's being added into these 6,500 tons of space (e.g. over 300 passengers, extra fee restaurant and coffee bar, "art gallery") are cookie cutter, revenue enhancers. Another beautiful ship hits the dust. I agree. Well stated. Ben Howie |
#5
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Lengthening, of Enchantment of the Seas!
Howie wrote:
Ray Goldenberg wrote: Royal Caribbean International Announces Lengthening, Refurbishing of Enchantment of the Seas A 73-foot midsection built by Kvaerner Masa-Yards will be inserted into the ship at the Keppel Verolme Shipyard in Rotterdam, increasing the vessel's overall length to 990 feet and its tonnage from 74,140 to 80,700 tons. The new midsection will add 151 staterooms, as well as a number of indoor and outdoor public areas. [snipped] The additional space and extensive renovations will accommodate new public areas onboard Enchantment of the Seas, including a new specialty restaurant, Royal Caribbean's hallmark Boleros Latin lounge and Latte'tudes coffee shop, where guests can enjoy Seattle's Best Coffee(R) and Ben & Jerry's(R) ice cream. In addition, existing spaces will be extensively reconditioned. The ship's pool deck, main dining room, shopping area, casino, jogging track, fitness facility, day spa and art gallery are among several areas to be expanded and revitalized. In light of recent discussions, this is certainly an undesirable change. Most of what's being added into these 6,500 tons of space (e.g. over 300 passengers, extra fee restaurant and coffee bar, "art gallery") are cookie cutter, revenue enhancers. Another beautiful ship hits the dust. I agree. Well stated. Ben Howie |
#6
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Lengthening, of Enchantment of the Seas!
Benjamin Smith wrote: Howie wrote: In light of recent discussions, this is certainly an undesirable change. Most of what's being added into these 6,500 tons of space (e.g. over 300 passengers, extra fee restaurant and coffee bar, "art gallery") are cookie cutter, revenue enhancers. Another beautiful ship hits the dust. I agree. Well stated. Ben RCCL's Vision Class ships are truly beautiful in design. We did a long Spring crossing on the Splendour of the Seas when she was just about brand new. To date, she was more beautiful than any other ship on which we have sailed. We had such a great time that we repeated this same crossing on the Splendour one year later. There was such poor upkeep on this ship that many areas already looked like hell. IMO, RCCL would do much better to spend their stockholders money by keeping their ships in mint condition and their cuisine of high quality, rather than by adding cabins and other revenue enhancing bells and whistles. I would gladly repeat my crossing on the Splendour at a reasonable increase in price, if her ambiance, food, and entertainment were up to the standards of our first trip on this ship, and her complimentary coffee was now decent. But, I guess I am in the minority. Howie |
#7
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Lengthening, of Enchantment of the Seas!
Benjamin Smith wrote: Howie wrote: In light of recent discussions, this is certainly an undesirable change. Most of what's being added into these 6,500 tons of space (e.g. over 300 passengers, extra fee restaurant and coffee bar, "art gallery") are cookie cutter, revenue enhancers. Another beautiful ship hits the dust. I agree. Well stated. Ben RCCL's Vision Class ships are truly beautiful in design. We did a long Spring crossing on the Splendour of the Seas when she was just about brand new. To date, she was more beautiful than any other ship on which we have sailed. We had such a great time that we repeated this same crossing on the Splendour one year later. There was such poor upkeep on this ship that many areas already looked like hell. IMO, RCCL would do much better to spend their stockholders money by keeping their ships in mint condition and their cuisine of high quality, rather than by adding cabins and other revenue enhancing bells and whistles. I would gladly repeat my crossing on the Splendour at a reasonable increase in price, if her ambiance, food, and entertainment were up to the standards of our first trip on this ship, and her complimentary coffee was now decent. But, I guess I am in the minority. Howie |
#8
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Lengthening, of Enchantment of the Seas!
Folks. It's a business. Revinue enhancement is part of it. Many of the
cruising public had shown they want larger and larger ships. The only revinue enhancements being added are "personal choice options". I like options. |
#9
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Lengthening, of Enchantment of the Seas!
What great news! More revenue ventures help to reduce cruise prices for
most of us (lower prices seem to iritate others!). Without newer revenue coming in, many of us would not be able to afford cruising. The optional dining and the art auctions etc. just add to the bottom line. Good business sense!!! "Ray Goldenberg" wrote in message ... Hi Everyone, I received this press release from Royal Caribbean and thought it would be of interest. If you have missed any of my news' postings, they are available on my web site. Best regards, Ray LIGHTHOUSE TRAVEL 800-719-9917 or 805-566-3905 http://www.lighthousetravel.com Royal Caribbean International Announces Lengthening, Refurbishing of Enchantment of the Seas MIAMI, Jul 28, 2004 Royal Caribbean International today announced plans to lengthen and extensively refurbish its Vision-class ship Enchantment of the Seas. A 73-foot midsection built by Kvaerner Masa-Yards will be inserted into the ship at the Keppel Verolme Shipyard in Rotterdam, increasing the vessel's overall length to 990 feet and its tonnage from 74,140 to 80,700 tons. The new midsection will add 151 staterooms, as well as a number of indoor and outdoor public areas. Enchantment of the Seas' transformation comes in the wake of extensive enhancements to other ships in the Royal Caribbean International fleet. Nordic Empress was revitalized this spring and made her debut as Empress of the Seas at the cruise line's new Cape Liberty Cruise Point in Bayonne, N.J., in May. Monarch of the Seas underwent a similar refurbishment in early 2003. The line also has announced plans to revitalize Sovereign of the Seas this fall. "The refurbishment of Enchantment makes tremendous sense from both an economic and a strategic standpoint. We add substantial revenue without adding commensurate costs, while significantly improving the overall guest experience," said Chairman and CEO Richard D. Fain. "We have taken what we have learned during the new-build process and applied best practices to upgrade our existing ships." The additional space and extensive renovations will accommodate new public areas onboard Enchantment of the Seas, including a new specialty restaurant, Royal Caribbean's hallmark Boleros Latin lounge and Latte'tudes coffee shop, where guests can enjoy Seattle's Best Coffee(R) and Ben & Jerry's(R) ice cream. In addition, existing spaces will be extensively reconditioned. The ship's pool deck, main dining room, shopping area, casino, jogging track, fitness facility, day spa and art gallery are among several areas to be expanded and revitalized. Royal Caribbean has long been a trendsetter in the evolution of the cruise ship. The line was the first in the industry to lengthen a cruise ship in 1978, when an 85-foot section was inserted into the Song of Norway. The company also extended the Nordic Prince in 1980. Enchantment of the Seas will be out of service from early May until early July 2005. Launched in 1997, the ship currently sails a rotating schedule of four- and five-night cruises from Fort Lauderdale, Fla., to ports in the Western Caribbean. Following the lengthening, Enchantment of the Seas will sail a special series of cruises from three ports in the Northeast throughout the summer and fall before returning to Fort Lauderdale. She will offer itineraries of varying lengths to New England and Canada from Cape Liberty Cruise Port in Bayonne. The recently refurbished Empress of the Seas will be homeported in Fort Lauderdale from May 5 to Oct. 6 during special sailings for Enchantment of the Seas. Empress of the Seas will offer four- and five-night cruises to ports of call including Key West; Cozumel and Costa Maya, Mexico; and George Town, Grand Cayman. Royal Caribbean Cruises Ltd. is a global cruise vacation company that operates Royal Caribbean International and Celebrity Cruises, with a combined total of 29 ships in service and one under construction. The company also offers unique cruisetour vacations in Alaska, Canada and Europe. Additional information can be found by contacting your travel professional. |
#10
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Lengthening, of Enchantment of the Seas!
HDawson228 wrote:
Folks. It's a business. Revinue enhancement is part of it. Many of the cruising public had shown they want larger and larger ships. The only revinue enhancements being added are "personal choice options". I like options. I know it's a business, and I know that revenue enhancement is part of this. One way to enhance revenue is to charge somewhat higher prices for a product that is different from, and really superior to, others in the same category. Howie |
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