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Royal Caribbean Welcomes Fisher-Price!



 
 
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Old February 14th, 2005, 09:05 PM
Ray Goldenberg
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Default Royal Caribbean Welcomes Fisher-Price!

Hi Everyone,

I received this press release from Royal Caribbean and thought it
would be of interest. If you have missed any of my news' postings,
they are available on my web site.

Best regards,
Ray
LIGHTHOUSE TRAVEL
800-719-9917 or 805-566-3905
http://www.lighthousetravel.com


Royal Caribbean International Welcomes Fisher-Price, Inc. Onboard the
Ultimate Adventure Tour

Interactive Fisher-Price Cabana Shares New Offerings for Youngest
Cruisers

MIAMI, Feb. 14
Royal Caribbean International and Fisher-Price, a subsidiary of Mattel
Inc. (NYSE: MAT), are taking the unique programming developed for the
line's youngest guests on the road. A new activities area, the
Fisher-Price Cabana, is the latest addition to Royal Caribbean's
Ultimate Adventure Tour, a mobile marketing campaign that brings the
Royal Caribbean onboard experience to shore as it circles the nation.

"Our partnership with Fisher-Price has allowed us to create
outstanding new onboard programming for families who cruise with us,"
said Dan Hanrahan, senior vice president, Marketing and Sales, for
Royal Caribbean International. "We are pleased to share those fun and
enriching programs with families across the country."

The 20-foot by 20-foot Fisher-Price Cabana is open to children of all
ages and offers free/open play with some of Fisher-Price's most
popular toys such as the Little People(R) Farm, Laugh & Learn(TM)
Home, Peek-a-Blocks(TM), Doodle Pro(TM), Rescue Heroes(R) characters
and more. In addition to being a great play break for parents and
kids, parents also will have the opportunity to learn more about the
newest programs on Royal Caribbean cruises -- the Aqua Tots and Aqua
Babies playtime sessions designed by Fisher-Price for young cruisers
ages 6 months to 36 months.

"Fisher-Price is thrilled the onboard programming is being highlighted
in the Ultimate Adventure Tour at festival events across the country,"
says Chuck Scothon, senior vice president, Marketing and Brand
Development, for Fisher- Price. "The playtime experience offered at
the Fisher-Price Cabana is fun for the whole family and a great way
for them to sample our most-loved toys while really experiencing what
our brand is all about -- the magic and value of play in a child's
life."

The centerpiece of the Ultimate Adventure Tour is a one-of-a-kind
truck that converts into an inflatable, 40-foot-high, scale model of a
Voyager-class ship. Designed from actual blueprints of Navigator of
the Seas, the attraction includes a theater for guests to learn more
about the cruise experience and the wide range of vacation options on
Royal Caribbean cruises. A 20-foot-tall, mobile rock-climbing wall is
set up alongside the "ship" if visitors want to challenge themselves
to reach to new heights. First seen on the line's Voyager-class ships,
rock-climbing walls are now fleetwide.

Visitors to the tour also can request additional information at
interactive kiosks; sign up for a Royal Caribbean Platinum Plus Visa
card, which allows users to earn points toward free merchandise,
onboard activities, upgrades, cruise discounts and free cruises; book
a cruise on-site; or enter a sweepstakes to win a seven-night cruise
for two.

Scheduled events for the Ultimate Adventure Tour this spring include:

* Feb. 19-21 - Coconut Grove Arts Fest; Coconut Grove, Fla.
* March 17-April 3 - NASDAQ-100 Open; Key Biscayne, Fla.
* April 7-10 - Main Street Fort Worth Arts Festival; Forth Worth,
Texas
* April 23-24 - Houston International Festival; Houston, Texas

In addition to the Fisher-Price Cabana, Fisher-Price and Royal
Caribbean also have two play space areas that will appear alongside
Royal Caribbean's indoor trade show booth at key travel industry and
consumer events across the country.

Royal Caribbean International is a global cruise brand with 19 ships
now in service and two more under construction. The company also
offers unique cruisetour vacations in Alaska, Canada and Europe. For
additional information, please contact your travel professional.

Fisher-Price, Inc., a subsidiary of Mattel, Inc. (NYSE: MAT) and
located in East Aurora, New York, is the leading brand of infant and
preschool toys in the world. The Company has a 75-year legacy of
high-quality toys that enhance early childhood development. Its
often-emulated Play Laboratory was the first child research center of
its kind in the toy industry, allowing researchers to observe the way
children play and how play benefits their development. Some of the
Company's best-known "classic" brands include Little People(R), Power
Wheels(R) and View-Master(R). Fisher-Price is also a leading developer
of baby gear products (nursery monitors, infant swings, high chairs)
as well as a wide array of character-based toys inspired by high
quality children's programming such as Sesame Street(R), Dora the
Explorer(TM) and Winnie the Pooh. The Company's web site, at
http://www.fisher-price.com, provides valuable information and
resources to parents.
 




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