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Delta Airlines Changing Uniforms



 
 
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Old February 10th, 2004, 12:43 AM
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Default Delta Airlines Changing Uniforms

http://www.cnn.com/2004/TRAVEL/02/04....ap/index.html

ATLANTA, Georgia (AP) -- Cash-strapped Delta Air Lines has ordered up a
makeover of its employee uniforms, hiring a big-name designer who promises a
classier -- and in some cases, sexier -- look for flight attendants, airport
agents and other workers.

The carrier said Tuesday that designer Richard Tyler, whose dresses have
been worn by stars such as Julia Roberts, Heather Locklear and Jamie Lee
Curtis, will be overseeing the uniform change.

"I want them to look sexy and great, but you have to keep that classic look
as well," Tyler said in an interview with The Associated Press.

All Delta would say about the new uniforms, to debut in 2006, is that they
will be better fitting and more durable. Their color, currently gray, could
also change.

The Atlanta-based airline refused to say how much the project will cost -- a
new outfit Tyler created for actor Pierce Brosnan cost $3,500 -- or give
specifics about the design. No mannequins or pictures were displayed at a
news conference announcing the project.

The potentially expensive move comes amid months of cost-cutting initiatives
at Delta, which has lost more than $3 billion in three years and laid off
16,000 employees since the 2001 terrorist attacks.

Andrea Taylor, a Delta flight attendant and union advocate from New York,
said she has concerns about money being spent on new uniforms in light of
pay and benefit cuts.

"That money would be much better spent supporting the livelihood of Delta
flight attendants," she said.

But Taylor acknowledged the current uniforms are not exactly
fashion-forward. "We have been referred to as prison wardens wearing them,"
she said.

Delta officials said the decision to redesign uniforms is a "wise
investment" that will boost morale among employees and increase the
airline's bottom line in the long run.

Uniforms for flight attendants, gate and ticket agents and airport lounge
officials will get a complete makeover -- from their shirts or blouses to
their pants, gloves, hats and scarves. Technical operations workers,
maintenance crews and baggage handlers will see minor changes in their
outfits.

As many as 35,000 of the airline's 60,000 employees will be affected.
Delta's pilots, locked in a protracted battle with management over wage
concessions, are a notable exception. Their uniforms, which have not changed
substantially in decades, will not be redesigned.

Delta's low-cost subsidiary, Song, had Kate Spade design its flight
attendants' uniforms. Fashion designer Stan Herman helped design pilot
uniforms for carriers such as United Airlines, JetBlue and the defunct
Eastern Airlines.

Delta first started courting Tyler for the project a year ago. He said at
first he was unsure if he wanted to take on such a big project, but he
believes the opportunity is too great to pass up.

"This is the dawn of Delta, it's the beginning," Tyler said.



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