Hawaiian Airlines/digEplayer/TransPacific Flights

Hawaiian Airlines Gets Personal With digEplayer In-Flight
Entertainment System

Carrier Orders 1,500 Portable Units for Transpacific Flights

TACOMA, Wash., July 13 /ewswire/ -- Starting in August, Hawaiian
Airlines' award-winning in-flight service will set a new standard of
quality for travel to Hawaii with the introduction of the digEplayer
personal entertainment system. Developed by APS, the digEplayer is the
world's first self-contained portable audio/video on demand in-flight
entertainment system.

Hawaiian will be the first airline to offer the digEplayer on
transpacific flights to Hawaii; Sydney, Australia; Pago Pago, American
Samoa; and Papeete, Tahiti. Customers will enjoy a wide range of
entertainment to select from, including 10-15 first-run, full-length
movies; 8-10 short subjects or situation comedies; 20 music videos;
and 100 audio tracks. The battery- powered, lightweight (3 lbs.) unit
fits comfortably on a seatback tray or customer's lap, and will be
available free in First Class and for a $10 rental fee in Coach Cass,
subject to availability.

"We are extremely excited that Hawaiian Airlines has decided to make
digEplayer the first choice of onboard entertainment for its
passengers," said Bill Boyer, Chairman and Founder of APS, Inc. "We
are equally excited that Hawaiian Airlines will be the first airline
to use the digEplayer in wide body aircraft."

Hawaiian is purchasing 1,500 digEplayers from APS following a very
successful two-month test run earlier this year.

Gordon Locke, Hawaiian's Senior Vice President of Marketing and Sales,
commented, "The response by our customers to the digEplayer was
phenomenal. The units were an immediate hit and sold out on every
flight we tested them on. Customers raved about having their own
personal entertainment system and the freedom to pick and choose
movies, TV shows, and music that matched their interests. Parents
especially liked how the systems kept their children entertained
during the flight."

Locke added that the digEplayer builds on the superb quality of
service that Hawaiian brings to the Hawaii travel experience. "When
you combine our award-winning in-flight service and industry-leading
on-time reliability, Hawaiian is already providing travelers with the
best available flight experience to Hawaii. But we're always looking
for ways to improve. The digEplayer will make a flight aboard Hawaiian
and the experience of traveling to and from Hawaii that much more
enjoyable."

In addition to the digEplayer, Hawaiian will continue to provide
transpacific customers its full complement of onboard entertainment
currently being offered. This includes a first-run, full-length movie
for a headset rental fee, a variety of music and audio channels, and
special in-flight videos produced by Hawaiian that highlight the
people, culture, and islands of Hawaii.

More about the digEplayer:

The digEplayer 5500 (TM) is the world's first portable,
Audio/Video-On-Demand, In-flight entertainment system. The newest
versions of the player can now hold over 60 full length feature movies
and 10 hours of dynamic music content from DMX In Flight and In Flight
Dublin available on demand for the airline passenger. Current content
comes from 20th Century Fox, Warner Brothers and Buena Vista. Each
unit contains a 40-gigabyte hard drive and utilizes the latest
technology licensed from e.Digital Corp (O/S and engineering), DivX
(compression) and DRM (security). The digEplayer is a cost efficient
means for the airlines to provide a variety of entertainment options
from first run movies and television shows to music videos,
destination information.
--multiplaza.nl.nu--