New Boston Ad Campaign!

Hi Everyone,

I received this information from Royal Caribbean and thought it would
be of interest. If you have missed any of my news' postings, they are
available on my web site.

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Ray
LIGHTHOUSE TRAVEL
800-719-9917 or 805-566-3905
http://www.lighthousetravel.com


Royal Caribbean International's New Boston Ad Campaign is Designed to
a 'T'

Innovative New Ads Take Subway Commuters to the Caribbean

MIAMI, Aug. 18
This week, Royal Caribbean International is going underground to
spotlight its Caribbean vacations for Boston commuters. Using a
cutting-edge new technology that puts a twist on the concept of
"motion pictures," the line is debuting a commercial designed for
passengers on Boston's underground transit system, the "T."

The ad, created by the line's agency of record Arnold Worldwide,
showcases guests on a Royal Caribbean cruise at play in the Caribbean,
cutting through the water on Wave Runners, exploring beneath the waves
while scuba diving, racing in two-person inflatable boats and climbing
the line's signature rock- climbing wall. These adventures are
presented to subway passengers in full action, thanks to an innovative
new technology developed by SideTrack Technologies Inc.

The ad is printed frame by frame and laid out sequentially along the
subway tunnel walls like a section of movie film. However, instead of
moving the film, passengers are moved past the images. The motion of
the train takes the place of a projector, bringing the still photos to
life.

The placement and lighting of the photos have been synchronized with
the cruising speed of the train to tap into the scientific marvel of
persistence of vision, a phenomenon in which the brain pieces together
multiple images to form a single, fluid picture. To the passengers,
the ad appears as a movie. The photos have been positioned to be in
view of anyone aboard the train who can see the window. Royal
Caribbean's ad will appear for six weeks, starting Aug. 18, between
the Harvard and Central stops on the inbound Red Line.

"Royal Caribbean has a tradition of innovation and providing
excitement and the unexpected aboard our ships," said Daniel Hanrahan,
senior vice president, Marketing and Sales, for Royal Caribbean
International. "This new advertising medium is a strong fit for our
brand, providing a unique and entertaining way for us to share what a
Royal Caribbean cruise has to offer in one of our top key markets."

SideTrack first debuted this technology in Kuala Lumpur, Malaysia, in
2002. The Boston installation marks the company's first effort in the
United States.

Royal Caribbean's newest ship, Jewel of the Seas, makes her U.S. debut
in Boston on Sept. 11, 2004. The ship will offer a series of
Canada/New England cruises from Boston this fall.

Royal Caribbean International is a global cruise brand currently with
19 ships in service and one more under construction. The company also
offers unique cruisetour vacations in Alaska, Canada and Europe. For
additional information about the cruise line, please contact your
travel agent.