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Memo to American Airlines: You Need a PR Transfusion
From Businessweek.
Memo to American Airlines: You Need a PR Transfusion Posted by: David Kiley on May 27 There is much hub-bub over American Airlinesı $15 fee for a checked bag, and the PR fallout with consumers. PR fallout? That would presume that the airlines had any credibility at all with consumers and business travelers in the first place. When I hear that businesses have difficulty passing along rising fuel costs to consumers, I scratch my head. What do people expect when they see gas rising above $4.00 per gallon? Do they think the price of corn flakes going by their cars on the highway in a tractor trailer truck paying even more for diesel fuel isnıt going to go up? American is charging $15 per checked bag rather than nosing up ticket prices for a few reasons. Business travelers on whom they depend hardly ever check a bag, so they are unaffected. Even if they do check a bag, they donıt care because it doesnıt add up to enough money for most companies paying for business travel to care. This is a move to soak non-business travelers, and discourage people from over-packing, thus reducing weight. It is a canard to think that most people choose airline flights based on price when the price between two carriers is within $50.00. People choose flights based on where they have frequent-flyer accounts, and by schedule before they start quibbling over $15.00 or even $50.00. Because, even in hard times, time is worth more than the money. Try and book a flight based on your time needs, and you would be extremely lucky to find more than one caarrier choice. True, if you have some time flexibility, you might have a choice. But more often than not, you get backed into a flight choice based on scheduling. Here is a bit of the chatter on the issue at Skytalk. Weber-Shandwick is allegedly Americanıs PR counselor. Here is a memo, for which I am not going to charge. Dear Client: Instead of instituting a fee for checked bags, which will be a lightning rod of bad publicity, please consider burying the cost of rising fuel in across-the-board ticket price increases. Consumers understand that many consumer prices are rising because of increasing fuel costs. What they donıt like, or understand, is when companies begin charging for items they have previously gotten for freea single checked bag, a soda, a bag of chips, a WiFi connection, etc. The best solution to this problem is to stay out of the news, not to lean into it and ask for a pie in the face. T http://blogs.businessweek.com/mt/mt-...444.1438613876 |
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Memo to American Airlines: You Need a PR Transfusion
On Wed, 28 May 2008 21:50:51 +0200, Earl Evleth
wrote: From Businessweek. Earl the Idiot is back posting his plagiarisms again. First, chemical pollution, now, plagiartistic pollution from the whining moron. Memo to American Airlines: You Need a PR Transfusion Posted by: David Kiley on May 27 There is much hub-bub over American Airlinesı $15 fee for a checked bag, and the PR fallout with consumers. PR fallout? That would presume that the airlines had any credibility at all with consumers and business travelers in the first place. When I hear that businesses have difficulty passing along rising fuel costs to consumers, I scratch my head. What do people expect when they see gas rising above $4.00 per gallon? Do they think the price of corn flakes going by their cars on the highway in a tractor trailer truck paying even more for diesel fuel isnıt going to go up? American is charging $15 per checked bag rather than nosing up ticket prices for a few reasons. Business travelers on whom they depend hardly ever check a bag, so they are unaffected. Even if they do check a bag, they donıt care because it doesnıt add up to enough money for most companies paying for business travel to care. This is a move to soak non-business travelers, and discourage people from over-packing, thus reducing weight. It is a canard to think that most people choose airline flights based on price when the price between two carriers is within $50.00. People choose flights based on where they have frequent-flyer accounts, and by schedule before they start quibbling over $15.00 or even $50.00. Because, even in hard times, time is worth more than the money. Try and book a flight based on your time needs, and you would be extremely lucky to find more than one caarrier choice. True, if you have some time flexibility, you might have a choice. But more often than not, you get backed into a flight choice based on scheduling. Here is a bit of the chatter on the issue at Skytalk. Weber-Shandwick is allegedly Americanıs PR counselor. Here is a memo, for which I am not going to charge. Dear Client: Instead of instituting a fee for checked bags, which will be a lightning rod of bad publicity, please consider burying the cost of rising fuel in across-the-board ticket price increases. Consumers understand that many consumer prices are rising because of increasing fuel costs. What they donıt like, or understand, is when companies begin charging for items they have previously gotten for freea single checked bag, a soda, a bag of chips, a WiFi connection, etc. The best solution to this problem is to stay out of the news, not to lean into it and ask for a pie in the face. T http://blogs.businessweek.com/mt/mt-...444.1438613876 |
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Memo to American Airlines: You Need a PR Transfusion
Earl Evleth wrote:
snip Dear Client: Instead of instituting a fee for checked bags, which will be a lightning rod of bad publicity, please consider burying the cost of rising fuel in across-the-board ticket price increases. Consumers understand that many consumer prices are rising because of increasing fuel costs. What they donıt like, or understand, is when companies begin charging for items they have previously gotten for freea single checked bag, a soda, a bag of chips, a WiFi connection, etc. The best solution to this problem is to stay out of the news, not to lean into it and ask for a pie in the face. Yeah, I saw that. Funny article. I doubt if AA ever consulted their PR firm prior to instituting the $15 charge. |
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Memo to American Airlines: You Need a PR Transfusion
On May 28, 3:50*pm, Earl Evleth wrote:
From Businessweek. Memo to American Airlines: You Need a PR Transfusion Posted by: David Kiley on May 27 There is much hub-bub over American Airlinesı $15 fee for a checked bag, and the PR fallout with consumers. PR fallout? That would presume that the airlines had any credibility at all with consumers and business travelers in the first place. [snip] It is a canard to think that most people choose airline flights based on price when the price between two carriers is within $50.00. People choose flights based on where they have frequent-flyer accounts, and by schedule before they start quibbling over $15.00 or even $50.00. I'd sure like to see evidence of this claim. All indications I've seen to date is that differences as small as $15 can be decisive. Differences of $50 can be as much as 25% of a ticket prices in some markets. It's probably 10% minimum of virtually all domestic leisure fares. Because, even in hard times, time is worth more than the money. Try and book a flight based on your time needs, and you would be extremely lucky to find more than one caarrier choice. True, if you have some time flexibility, you might have a choice. But more often than not, you get backed into a flight choice based on scheduling. This is true of the business traveler, and understandibly this is the primary focus of Business Week magazine. However, as the article pointed out, Business travelers are the least sensitive to a baggage fee. Here is a bit of the chatter on the issue at Skytalk. Weber-Shandwick is allegedly Americanıs PR counselor. Here is a memo, for which I am not going to charge. Dear Client: Instead of instituting a fee for checked bags, which will be a lightning rod of bad publicity, please consider burying the cost of rising fuel in across-the-board ticket price increases. Consumers understand that many consumer prices are rising because of increasing fuel costs. What they donıt like, or understand, is when companies begin charging for items they have previously gotten for freea single checked bag, a soda, a bag of chips, a WiFi connection, etc. The best solution to this problem is to stay out of the news, not to lean into it and ask for a pie in the face. AA has basically admitted that it's primary competition is the Ryan Air kind of airlines. Spirit charges a bag fee. Southwest discourages checked baggage. All the airlines are suffering from the business model that was based upon soaking their most profitable customers and filling the rest of the plane with the "cattle classes". They should have been basing their model on charging their customers for the services provided, and competing on those services, not the price. Instead they have fallen prey to the problem of competing on price, regardless (or in spite of) quality. That's a tough game to win because someone can always charge less, even if it is only for a relatively short time. |
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