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"Vietnam Airlines' success turns country into regional hub"
Vietnam Airlines' success turns country into regional hub
http://www.internationalreports.net/...4/airline.html Courtesy: Vietnam Airlines Taking advantage of the normalized relations and the burgeoning business between Vietnam and the United States, Vietnam Airlines is riding its wave of success into California. Founded in 1996, the national flag carrier sports average annual growth rates of 30%, $816 million in revenue in 2003, $650 million in 2002. And now, taking full advantage of the special relationship between Vietnam and the United States, Vietnam Airlines is in the process of opening direct flight services linking the two nations. Two million Vietnamese Americans and five million war veterans represent a group of frequent travelers to the region, and Vietnam Airlines expects to capture their business with its flights. Bucking the trend While the industry is in decline worldwide, Vietnam Airlines uses its strategic location – Southeast Asia is an island of peace in a tumultuous world – to expand at leaps and bounds. Last year alone, the company added six international flights to the famous temples at Angkor Wat, Cambodia, Pusan, Korea, Fukuoka, Japan, Kuala Lumpur Malaysia, Singapore and, as the crown jewel, Paris, France. Moreover, the company is working on a deal to streamline service to Germany in cooperation with Lufthansa, providing additional connections to Europe. To support its spectacular growth, Vietnam Airlines has entered into a variety of code share flights with international heavyweights, including Cathay Pacific, Japan Airlines, Korean Air, Singapore Airlines and Air France. Moreover, the fleet is not only getting younger and more modern, it has also added Boeing aircraft to the mix. Between 2003 and 2004, a total of six new Boeing 777 aircraft have joined the fleet. Regional dragon Vietnam Airlines is not only flying its blue planes with the golden lotus to Europe to bring business and leisure travelers to Vietnam. The airline has successfully developed into the regional number one, linking Indochina (Vietnam, Cambodia and Laos) and secondary airports in Southern China with the hubs of East Asia, such as Hong Kong, Kuala Lumpur and Bangkok. As Asian travelers know, flying Vietnam Airlines is still a stylish affair. Even on some domestic flights will passengers be served wine and a hot meal by a graceful cabin crew with a never-failing smile. But most of all, the inflight service provides a first sensations of Asia on the way. Meals are a combination of the best of European and Asian flavors with authentic Chinese, Japanese, Thai and Vietnamese cuisine. On the menu are a well-known treat of Vietnamese noodle soup, called Pho, or steamed glutinous rice known as Xoi. Thanks to the brand-new aircraft, individual entertainment sets are available to while away a 12-hour flight. The airline has set itself the target of serving 5.5 million passengers by 2005 and 10 million by 2010 throughout a strategically developed network of long haul flights and local and regional connections. |
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