Cunard Unique Entertainment Initiatives!

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British Academy of Film and Television Arts Los Angeles (BAFTA/LA)
Partners With Prestigious Cunard Line for Array of Unique
Entertainment Initiatives

Luxury Ocean Liner Company Will Be Title Sponsor of the Annual
'BAFTA/LA Cunard Britannia Awards'

VALENCIA, Calif., Oct. 27
The British Academy of Film and Television Arts /Los Angeles
(BAFTA/LA) has entered into a partnership with Cunard Line, the
legendary ocean liner company, for a program of entertainment
initiatives which celebrate the line's illustrious history and salute
British contributions to film and television.

The sponsorship includes, among other things, Cunard being named the
title sponsor of the BAFTA/LA's hallmark annual awards ceremony, which
have been renamed the BAFTA/LA Cunard Britannia Awards. This year, the
awards will honor Tom Cruise, Elizabeth Taylor, director Mike Newell
and filmmaker Ronald Neame, and will take place on November 10, 2005
at the Beverly Hilton hotel.

The special award being presented this year to Ronald Neame ("The
Prime of Miss Jean Brodie," "The Odessa File") will hereafter be named
The Cunard Britannia Award for Lifetime Contributions to International
Film.

In addition to its presentation of the Britannia Awards, Cunard will
also participate as a sponsor in BAFTA/LA's other unique entertainment
events and programs presented in Los Angeles by BAFTA/LA throughout
the year.

Cunard, operator of the luxury ocean liners Queen Mary 2 and Queen
Elizabeth 2, has long been synonymous with the quest for new
discoveries and the epitome of British finesse since the company's
first paddle-wheeled steamer, the Britannia, crossed the Atlantic in
1840. The company has an illustrious history of hosting famed
entertainers, royalty, and society luminaries aboard its fleet of
liners. Earlier Cunard "Queens" have welcomed such famous
personalities as Elizabeth Taylor, Rita Hayworth, Marlene Dietrich,
Cary Grant, Bing Crosby, and Clark Gable who enjoyed Cunard's White
Star Service(SM) when crossing the Atlantic aboard a Cunard ship was
considered the only way to travel.

Since Queen Mary 2's launch in January 2004, she has continued to play
host to many notable guests such as John Cleese, Katie Couric, Richard
Dreyfuss, Carly Simon, Rod Stewart, Tina Brown and Harold Evans,
Donald Trump, and Dame Shirley Bassey, while eminent visitors have
included Her Majesty The Queen, His Royal Highness The Duke of
Edinburgh, Her Royal Highness Princess Michael of Kent, New York Mayor
Michael Bloomberg and Senator Hillary Clinton.

The partnership aligns Cunard with the prestigious British Academy's
prolific Los Angeles organization, whose active board of directors
under Chairman Gary Dartnall's leadership has effectively intensified
its community outreach and enhanced its national profile in recent
years.

Affirmed Dartnall: "This new association with Cunard is very exciting
as it will allow us to expand our ambitious programs, activities and
our new community outreach plans. To partner with such a prestigious
company as Cunard, with its impressive history and worldwide
reputation is truly thrilling for our organization."

For its part, Cunard will contribute funding for BAFTA/LA programs and
events, as well as donate luxury crossings aboard the flagship of
their fleet, the Queen Mary 2, for BAFTA/LA's diverse fundraising
efforts.

"Throughout the decades, Cunard has had connections to the world of
filmmaking and theater, as film and stage personalities from both
sides of the Atlantic have sailed aboard our company's liners," said
Peter Ratcliffe, Cunard's chief executive officer. "We're therefore
delighted to be taking this new voyage with BAFTA/LA as we carry on
that storied Cunard tradition."

In addition to its annual Britannia Awards honoring the best and
brightest in the entertainment community, BAFTA/LA presents and hosts
a number of industry events that consistently draw Los Angeles and
national media, industry leaders and celebrities. These include its
annual Tea Parties honoring BAFTA and Golden Globe nominees on the eve
of the Golden Globes and, in association with the Academy of
Television Arts and Sciences, one honoring Emmy nominees on the eve of
that awards show.

BAFTA/LA's various other activities and programs include its popular
series of pre-release screenings featuring talent Q&A's; its raising
of funds for scholarships benefiting British students studying film
and television in Los Angeles; and its ongoing effort to chronicle the
wit and wisdom of filmdom's greatest practitioners by way of its
Heritage Archive Video Interviews, among many others. Further,
BAFTA/LA's community outreach includes hosting numerous educational
events for various inner-city school-children.

Entertainment MarketPlace, exclusive marketing and sponsorship
consultants for BAFTA/LA, brokered the agreement with Cunard Line.
President Nicholas Frankl states: "We are proud to welcome a partner
with the distinguished history of Cunard into the BAFTA/LA family of
partners. World class companies and industry leaders such as Cunard
have embraced BAFTA/LA's unique entertainment platform of class,
exclusive events and respect in the entertainment industry and
positioned BAFTA/LA at the forefront of their entertainment marketing
strategies." For more information on BAFTA/LA partnerships please
visit (www.baftala.org).

Cunard Line has operated the most famous ocean liners in the world
since 1840. Cunard vessels have a classic British heritage and include
the legendary Queen Elizabeth 2 and Queen Mary 2. Queen Victoria joins
the fleet in 2007.

Cunard Line is a proud member of World's Leading Cruise Lines. The
exclusive alliance also includes Carnival Cruise Lines, Holland
America Line, Princess Cruises, Costa Cruises, Windstar Cruises and
The Yachts of Seabourn. Sharing a passion to please each guest, and a
commitment to quality and value, member lines appeal to a wide range
of lifestyles and budgets. Together they offer exciting and enriching
cruise vacations to the world's most desirable destinations.