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Holland America Shakes Things Up!
Hi Everyone,
I received this press release from Holland America and thought it would be of interest. If you have missed any of my news' postings, they are available on my web site. Best regards, Ray LIGHTHOUSE TRAVEL 800-719-9917 or 805-566-3905 http://www.lighthousetravel.com Holland America Line Shakes Things up with Exciting, New Mixology Program New Signature of Excellence Initiative Serves up Innovative Recipes from around the World and Classic Cocktails with a Fresh Twist SEATTLE, March 15 Holland America Line announced today that, as part of its Signature of Excellence initiative, the leader in premium cruising will shake things up across its entire fleet of five-star ships with a new mixology program designed to provide guests with innovative cocktail options from around the world, as well as carefully crafted, fresh interpretations of classic cocktail favorites. (Photo: http://www.newscom.com/cgi-bin/prnh/20040315/SFM114 ) Holland America Line worked together with one of the country's leading mixologists to develop innovative, delicious recipes for an entire line of signature cocktails. The result of this work is Holland America Line's enhanced Signature Cocktail Program. Combined with the cruise line's friendly, attentive service, the program offers guests a comprehensive bar menu made up of four distinct categories, including Tropical Specialties, Citrus Signatures, Sophisticated Retro Favorites and Poolside Delights. "We've created a groundbreaking mixology program that delivers our guests a wide selection of fantastic cocktails that are as unique as the Holland America Line cruise experience," said David A. Giersdorf, Holland America Line's executive vice president of marketing and sales. "The program is yet another example of how the Signature of Excellence initiative, an unparalleled investment to further enhance our products and services, is driving us to examine every facet of the cruise experience to ensure that the guest's time aboard our ship is extraordinary and surpasses their expectations." Freshest Ingredients at the Heart of the Program At the core of the program is the philosophy that fresh, premium juices and ingredients define the unique taste of Holland America Line's cocktails. Guests can watch from the bar as ripe citrus fruits are hand-pressed to produce a flavorful, fresh margarita, mojito or lemon drop. They will notice the difference that comes from Holland America Line's fresh sweet and sour mix, made from scratch every day. Combining the freshest ingredients with smooth, but intensely-flavored premium liquors creates a vivid flavor that makes each drink on the new bar menu something to experience. Refreshing Tropical Specialties A popular new selection on the Tropical Specialties menu is the sublimely refreshing Cuban Mojito. Holland America Line delivers its own take on this hand-shaken Cuban cocktail made with Barcardi Light Rum, fresh mint, fresh juices and soda. Guests can try the classic version, as well as six other flavors including mango, guava, banana and raspberry. In addition, the Tropical Specialties menu offers guests a choice of eight varieties of fresh, hand-shaken Margaritas, five varieties of the decadent Epic Lido Spiced Daquiri and the exotic Tropical Cable Car, unique twist on a popular Bay Area cocktail. Unique Citrus Signatures Guests who are interested in new experiences during their cruise need to look no further than the Citrus Signatures menu. One of the more unique signature cocktails is the cool and refreshing Cucumber Lime Smash. The drink is made with premium vodka or gin, shaken briskly with fresh lime and cucumber, served up. Other Lime Smashes to choose from include a Mint Lime Smash and a Double Lime Smash for the purist. For guests with a taste for something more sophisticated, there are eight different Sexy Citrus Cosmopolitans. Guests can choose if they're in the mood for a classic Cosmopolitan or a special flavor such as fresh grapefruit, candy apple or apricot. In addition, there are six varieties of the new Champagne Dreams cocktail. This popular cocktail is vigorously shaken with premium vodka, fresh orange juice, a choice of tropical flavors and topped off with champagne. The Citrus Signatures menu also includes four recipes for Fresh Lemon Drops and the Ultimate Raspberry Lemonade. Sophisticated Retro Favorites The traditionalist can make a choice from the rich selection of Sophisticated Retro Favorites, including two different recipes for a New Fashioned -- Bermuda or Kentucky Style. The Bermuda Style offers a tropical twist on a true America classic. It begins with hand-pressed grapefruit and cherries married with Goslings Black Seal rum, sugar and bitters. The Kentucky Style is made from the ultra-premium Bookers Single Barrel Bourbon. The Sophisticated Retro Favorites menu also includes an icy cold Tanqueray 0010 martini, a luxurious South Seas Aviation, a chilled Gibson or a tangy Negroni Nuevo. Sunny Poolside Delights Guests looking for something to enjoy while sitting in the warm sun will find inspiration in the Poolside Delights menu. The Sunsicle delivers a taste of sunshine in a glass. The drink is made from vanilla rum with fresh orange, lemon and soda. Guests can also enjoy a seductive Strawberry Banana Ecstasy, a new twist on the Seabreeze, an orange-laced Pool Side Car, the Blueberry Lemon Decadence and the standard favorite Classic Pina Colada. Of course, Holland America Line's staff will craft any traditional favorite cocktail and will cater to a guest's personal specifications for any drink. Friendly, Attentive Service Creative beverages are just the beginning. Another factor critical to the success of the new mixology program is Holland America Line's guest-oriented staff with a commitment to excellent service. To that end, key dining and bar staff on each ship will undergo comprehensive training. The program, initially being implemented on Holland America Line's Vista-class ships, will be rolled out on all of Holland America Line's ships by the end of 2004. Holland America Line's Tanqueray 0010 (Double O Ten) Serves 1 Ingredients: -- 1/8 oz. Grand Marnier -- 1 oz. Tanqueray Ten Gin -- 1 oz. Vox Vodka Garnish: Long, orange twist tied with a loose knot Preparation: Rinse a pint shaker glass with Grand Marnier and dump the excess. Fill the glass with ice and measure in gin and vodka. Shake well and strain into chilled martini glass. Garnish the rim of the martini glass with the orange twist. Cheers! About Signature of Excellence As the premium cruise leader, Holland America Line is investing $225 million in the Signature of Excellence initiative to provide unparalleled product and service enhancements to its fleet of five-star ships. Signature of Excellence will build on Holland America Line's renowned tradition of excellence by significantly raising the standard in premium cruising. The comprehensive enhancements will focus on five areas central to the Holland America Line guest experience: spacious, elegant ships and accommodations; sophisticated five-star dining; gracious, unobtrusive service; extensive enrichment programs and activities; and compelling worldwide itineraries. Enhancements, and in some cases construction build-outs, have been started and are expected to be completed by the end of 2006. About Holland America Line (a division of Carnival Corporation and plc (NYSE: CCL - News and CUK) In 2004, Holland America Line's fleet of 13, five-star, premium ships will offer nearly 500 sailings from 15 North American home ports, including new departures from Norfolk, VA; Baltimore, MD; and Boston, Mass. Recent additions to the fleet include the 1,848-passenger Vista ships, ms Zuiderdam and ms Oosterdam. In April 2004, the third Vista sister, ms Westerdam joins the fleet. The fleet will visit all seven continents in 2004, while increasing the number of cruises to popular destinations like Alaska (139 cruises scheduled), the Caribbean (191), Europe (58) and Canada/New England (26). Holland America Line excels in service, amenities and special programs. Known for consistent and attentive service, its ships have one of the highest staff members to guest ratio. Spacious staterooms average 25 percent larger and verandahs twice as large as those on other lines' ships. Menus are among the most extensive at-sea. Dining choices include formal elegance, alternative specialty dining in the Pacific Northwest-themed Pinnacle Grill, casual fare and complimentary 24-hour room service. The winner of the 10th consecutive "Best Overall Cruise Value" award from the World Ocean & Cruise Liner Society (WOCLS), the line offers the only trip cancellation program in the industry that offers cash back for canceling for any reason prior to 24 hours before departure. For more information, consult a professional travel agent. World's Leading Cruise Lines The highest-rated premium cruise line in the world in the 2003 Travel & Leisure magazine "World's Best" Awards, Holland America is a member of the exclusive World's Leading Cruise Lines alliance, which also includes Carnival Cruise Lines, Princess Cruises, Cunard Line, Seabourn Cruise Line, Costa Cruises and Windstar Cruises. Sharing a passion to please each guest and a commitment to quality and value, the member lines appeal to a wide range of lifestyles and budgets. The World's Leading Cruise Lines offer exciting and enriching cruise vacations to the world's most desirable destinations. Conde Nast Traveler magazine readers also ranked Holland America Line as the top premium cruise line in the world in the much-anticipated 2003 Readers' Choice Awards. |
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Holland America Shakes Things Up!
"Ray Goldenberg" wrote in message
... Holland America Line Shakes Things up with Exciting, New Mixology Program HAL sure is getting trendy. They are beginning to sound more like Celebrity Cruises. Ernie |
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Holland America Shakes Things Up!
It would appear that HAL is trying to appeal to a younger audience. They
even attempted "pool games" during our Hawaii cruise last year. -- DG in Cherry Hill, NJ "E.k.R." wrote in message . .. "Ray Goldenberg" wrote in message ... Holland America Line Shakes Things up with Exciting, New Mixology Program HAL sure is getting trendy. They are beginning to sound more like Celebrity Cruises. Ernie |
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Holland America Shakes Things Up!
Goldie, the only games me and the cow play are in the cabin(if you know what
I mean?) haha "Dick Goldhaber" wrote in message ... It would appear that HAL is trying to appeal to a younger audience. They even attempted "pool games" during our Hawaii cruise last year. -- DG in Cherry Hill, NJ "E.k.R." wrote in message . .. "Ray Goldenberg" wrote in message ... Holland America Line Shakes Things up with Exciting, New Mixology Program HAL sure is getting trendy. They are beginning to sound more like Celebrity Cruises. Ernie |
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Holland America Shakes Things Up!
Pool games? O.M.G.!
BILL |
#7
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Holland America Shakes Things Up!
Bill,
HAL may have always had pool games and we may have been unaware of them because we always sunbathed by the pool at the rear of the Navigation Deck on both Veendam and Statendam. The day of the "pool games" it was windy out back and we were at the main pool on the Lido Deck. -- DG in Cherry Hill, NJ wrote in message ... Pool games? O.M.G.! BILL |
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Holland America Shakes Things Up!
wrote in message ll.eu.org... Goldie knows. He plays those games in his cabin with Danni and Heidi. Oh, lookie! The coward is back. And hiding behind yet another remailer. |
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Holland America Shakes Things Up!
wrote in message ... Pool games? O.M.G.! BILL Pool games on HAL? That would be good for a laugh! Ernie |
#10
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Holland America Shakes Things Up!
Ernie,
There were actually people on our cruise who were able to perambulate without the use of a walker. (8-) -- DG in Cherry Hill, NJ "E.k.R." wrote in message . .. wrote in message ... Pool games? O.M.G.! BILL Pool games on HAL? That would be good for a laugh! Ernie |
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