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The WEBSITE that made Baltimore INFAMOUS (it receives over 6,000 page views each month)



 
 
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  #1  
Old November 8th, 2005, 02:40 PM
Balti-Hole
external usenet poster
 
Posts: n/a
Default The WEBSITE that made Baltimore INFAMOUS (it receives over 6,000 page views each month)

For more about Balti-$hit:

http://balti.what.cc
http://norris.ismad.com
http://omalley.ismad.com
http://baltimore.home-page.org
http://conventions.home-page.org
http://baltimore-tourism.home-page.cc

"The perception of Baltimore is The Wire, The Corner, Homicide ... a
hopeless, depressed, unemployed, crack-addicted city,"

....IF IT FITS, Balti-Morgue needs to WEAR IT


Baltimo The city in search of a slogan

by Doug Donovan, Baltimore Sun reporter

Originally published November 8, 2005


Charm City. The City that Reads. The Greatest City in America.

None of the above, say would-be tourists of Baltimore's three decades
worth of slogans.



Instead, they see Baltimore through the critically acclaimed crime
dramas produced here - painting the city as a haven for drugs, poverty
and homicides. Needless to say, that image doesn't sell a lot of hotel
rooms or lure visitors to the Inner Harbor.

The answer, according to high-powered image consultants, is a new brand
for Baltimore - what's known in the tourism industry as "destination
re-positioning."

"The perception [of Baltimore] is very bad," Susan Palombo, director of
brand strategy for Landor Associates, told Mayor Martin O'Malley and
the City Council at a luncheon meeting yesterday. "Changing perceptions
is what we've been hired to do."

The $500,000 branding strategy aims to create a positive perception
that attracts tourists and conventions which, in turn, can boost the
local economy. For example, Las Vegas tourism lagged after the city
marketed its gambling-fueled nightlife as family friendly. The city
bounced back by repositioning itself with a slogan - "What happens in
Vegas stays in Vegas" - that emphasized its long-held reputation as Sin
City.

The Baltimore Area Convention and Visitors Association has picked a
formidable partner in Landor Associates, which has built brands for
such locations as Madrid, Spain; the state of Florida; and Hong Kong -
as well as brands that include Gatorade, Altoids and Kentucky Fried
Chicken. The company is expected to come up with a half dozen branding
concepts for Baltimore by next month, and a decision on the brand is
expected to be reached by April, said BACVA's president, Leslie R.
Doggett.

"It's obviously important to have the right and best brand because the
competition [for conventions] is ferocious," said Clarence Bishop,
BACVA chairman and O'Malley's chief of staff. "We have to differentiate
ourselves from Washington D.C., [National Harbor on the Potomac River
in Prince George's County] ... and other competitors."

Bishop said the effort is specifically tailored to branding the city's
image as a destination for tourists and convention planners. What it
will not be, he said, is a broader citywide branding effort, noting
past attempts have not been "very successful."

In 2001, the Greater Baltimore Alliance hired international trend
forecaster Faith Popcorn for what it called a "branding initiative" to
"reposition Baltimore" in the American mind. Her brand featured a
string of B's - "Be ... Become ... Begin ... In Baltimore" - intended
to attract younger people to the city. The campaign did not succeed.

There have been a string of other nicknames along the way: Digital
Harbor, Mobtown and Crab City. Then there are the less image-friendly
labels: The Heroin Capital and The Murder Capital.

Palombo said Baltimore will have to avoid comparing itself to other
cities like Washington, Boston and New York that have an "established
place in the hearts and minds of travelers."

The city, the report stated, shouldn't try to "out-Disney" Orlando,
"out-monument" Washington or "out-Broadway" New York.

Instead, the brand must build on Baltimore's unique character. The
city's most prominent positive attribute, according to Landor's
research, is its Inner Harbor. The waterfront's proximity to
professional sporting events at Oriole Park at Camden Yards and M&T
Bank Stadium add to downtown's allure.

"The waterfront is the critical point of difference for Baltimore,"
states the report delivered to city officials yesterday.

The consultants also found that the city's history, including its
African-American heritage, provide important attractions. In addition,
Landor found that Baltimore residents are proud of their neighborhoods
and their provincial, "genuine" character - what the report called "the
Hon factor."

"Baltimore is a 'little big city' with all of the assets and
attractions of a larger city but the charm, accessibility and
convenience of a small town environment," the report states.

The report showed that city residents believe they are "quirky,"
"funky," "off-kilter," "hilarious," "bizarre" and "a little
off-center."

"The people are genuine, not impressed or surprised by much," the
report states. "People tend to stay in place ... not as transient ...
people have roots and family here - it's a community."

The branding effort has been assisted recently by positive press
highlighting Baltimore for many of the same attributes detailed in the
Landor research. In May, Frommer's, the travel guide company, ranked
Baltimore as a top-10 summer destination. And last year Forbes
recommended Baltimore as a city for young and single professionals.

But Landor found that long-held perceptions of crime and drugs continue
to hamper the city's image. A page in the report labeled "City of
Skeptics" states that "Baltimore is plagued by negative press and
harmful characterizations by the media, resulting in an inferiority
complex."

The main culprit cited in the Landor report are the television crime
and drug dramas by David Simon. The report specifically cites his three
critically acclaimed shows, The Wire, Homicide: Life on the Street, and
The Corner.

"The perception of Baltimore is The Wire, The Corner, Homicide ... a
hopeless, depressed, unemployed, crack-addicted city," the report
states.

Another problem facing Baltimore is that it barely registers as a
"dream destination" among travelers surveyed by Landor for the report.
Las Vegas topped the responses to the open-ended question. New York,
San Francisco, Boston and Orlando rounded out the top five, while
Washington ranked seventh.

When Baltimore was presented as an option in a separate survey,
travelers ranked it in the top 10. But New York, Washington, Boston,
Atlantic City and Philadelphia all scored higher.

"People who have never been here are ranking it very, very low,"
Palombo said. "While people who have been here give it high marks."

That observation was also true for opinions about Baltimore as a "worry
free" destination, which was an important indicator for Councilwoman
Rochelle "Rikki" Spector.

"Perception," Spector said, "is reality."


For more about Balti-$hit:

http://balti.what.cc
http://norris.ismad.com
http://omalley.ismad.com
http://baltimore.home-page.org
http://conventions.home-page.org
http://baltimore-tourism.home-page.cc

FBI Reports: Baltimore Remains ONE of the Country's Deadliest Cities!

  #2  
Old November 8th, 2005, 05:45 PM
Philip Allum
external usenet poster
 
Posts: n/a
Default The WEBSITE that made Baltimore INFAMOUS (it receives over 6,000 page views each month)

I know the old saying about war being God's way of teaching Americans
geography and that the USA hasn't declared war on Baltimore so the
ignorance might just be forgivable.

But what exactly has this got to do with travel in Asia??

Anyway, if Baltimore produced H.L. Mencken, it can't be that
uncivilised.

In message . com,
Balti-Hole writes
For more about Balti-$hit:

http://balti.what.cc
http://norris.ismad.com
http://omalley.ismad.com
http://baltimore.home-page.org
http://conventions.home-page.org
http://baltimore-tourism.home-page.cc

"The perception of Baltimore is The Wire, The Corner, Homicide ... a
hopeless, depressed, unemployed, crack-addicted city,"

...IF IT FITS, Balti-Morgue needs to WEAR IT


Baltimo The city in search of a slogan

by Doug Donovan, Baltimore Sun reporter

Originally published November 8, 2005


Charm City. The City that Reads. The Greatest City in America.

None of the above, say would-be tourists of Baltimore's three decades
worth of slogans.



Instead, they see Baltimore through the critically acclaimed crime
dramas produced here - painting the city as a haven for drugs, poverty
and homicides. Needless to say, that image doesn't sell a lot of hotel
rooms or lure visitors to the Inner Harbor.

The answer, according to high-powered image consultants, is a new brand
for Baltimore - what's known in the tourism industry as "destination
re-positioning."

"The perception [of Baltimore] is very bad," Susan Palombo, director of
brand strategy for Landor Associates, told Mayor Martin O'Malley and
the City Council at a luncheon meeting yesterday. "Changing perceptions
is what we've been hired to do."

The $500,000 branding strategy aims to create a positive perception
that attracts tourists and conventions which, in turn, can boost the
local economy. For example, Las Vegas tourism lagged after the city
marketed its gambling-fueled nightlife as family friendly. The city
bounced back by repositioning itself with a slogan - "What happens in
Vegas stays in Vegas" - that emphasized its long-held reputation as Sin
City.

The Baltimore Area Convention and Visitors Association has picked a
formidable partner in Landor Associates, which has built brands for
such locations as Madrid, Spain; the state of Florida; and Hong Kong -
as well as brands that include Gatorade, Altoids and Kentucky Fried
Chicken. The company is expected to come up with a half dozen branding
concepts for Baltimore by next month, and a decision on the brand is
expected to be reached by April, said BACVA's president, Leslie R.
Doggett.

"It's obviously important to have the right and best brand because the
competition [for conventions] is ferocious," said Clarence Bishop,
BACVA chairman and O'Malley's chief of staff. "We have to differentiate
ourselves from Washington D.C., [National Harbor on the Potomac River
in Prince George's County] ... and other competitors."

Bishop said the effort is specifically tailored to branding the city's
image as a destination for tourists and convention planners. What it
will not be, he said, is a broader citywide branding effort, noting
past attempts have not been "very successful."

In 2001, the Greater Baltimore Alliance hired international trend
forecaster Faith Popcorn for what it called a "branding initiative" to
"reposition Baltimore" in the American mind. Her brand featured a
string of B's - "Be ... Become ... Begin ... In Baltimore" - intended
to attract younger people to the city. The campaign did not succeed.

There have been a string of other nicknames along the way: Digital
Harbor, Mobtown and Crab City. Then there are the less image-friendly
labels: The Heroin Capital and The Murder Capital.

Palombo said Baltimore will have to avoid comparing itself to other
cities like Washington, Boston and New York that have an "established
place in the hearts and minds of travelers."

The city, the report stated, shouldn't try to "out-Disney" Orlando,
"out-monument" Washington or "out-Broadway" New York.

Instead, the brand must build on Baltimore's unique character. The
city's most prominent positive attribute, according to Landor's
research, is its Inner Harbor. The waterfront's proximity to
professional sporting events at Oriole Park at Camden Yards and M&T
Bank Stadium add to downtown's allure.

"The waterfront is the critical point of difference for Baltimore,"
states the report delivered to city officials yesterday.

The consultants also found that the city's history, including its
African-American heritage, provide important attractions. In addition,
Landor found that Baltimore residents are proud of their neighborhoods
and their provincial, "genuine" character - what the report called "the
Hon factor."

"Baltimore is a 'little big city' with all of the assets and
attractions of a larger city but the charm, accessibility and
convenience of a small town environment," the report states.

The report showed that city residents believe they are "quirky,"
"funky," "off-kilter," "hilarious," "bizarre" and "a little
off-center."

"The people are genuine, not impressed or surprised by much," the
report states. "People tend to stay in place ... not as transient ...
people have roots and family here - it's a community."

The branding effort has been assisted recently by positive press
highlighting Baltimore for many of the same attributes detailed in the
Landor research. In May, Frommer's, the travel guide company, ranked
Baltimore as a top-10 summer destination. And last year Forbes
recommended Baltimore as a city for young and single professionals.

But Landor found that long-held perceptions of crime and drugs continue
to hamper the city's image. A page in the report labeled "City of
Skeptics" states that "Baltimore is plagued by negative press and
harmful characterizations by the media, resulting in an inferiority
complex."

The main culprit cited in the Landor report are the television crime
and drug dramas by David Simon. The report specifically cites his three
critically acclaimed shows, The Wire, Homicide: Life on the Street, and
The Corner.

"The perception of Baltimore is The Wire, The Corner, Homicide ... a
hopeless, depressed, unemployed, crack-addicted city," the report
states.

Another problem facing Baltimore is that it barely registers as a
"dream destination" among travelers surveyed by Landor for the report.
Las Vegas topped the responses to the open-ended question. New York,
San Francisco, Boston and Orlando rounded out the top five, while
Washington ranked seventh.

When Baltimore was presented as an option in a separate survey,
travelers ranked it in the top 10. But New York, Washington, Boston,
Atlantic City and Philadelphia all scored higher.

"People who have never been here are ranking it very, very low,"
Palombo said. "While people who have been here give it high marks."

That observation was also true for opinions about Baltimore as a "worry
free" destination, which was an important indicator for Councilwoman
Rochelle "Rikki" Spector.

"Perception," Spector said, "is reality."


For more about Balti-$hit:

http://balti.what.cc
http://norris.ismad.com
http://omalley.ismad.com
http://baltimore.home-page.org
http://conventions.home-page.org
http://baltimore-tourism.home-page.cc

FBI Reports: Baltimore Remains ONE of the Country's Deadliest Cities!


--
Philip Allum
  #3  
Old November 8th, 2005, 07:59 PM
BaltimoreSux
external usenet poster
 
Posts: n/a
Default The WEBSITE that made Baltimore INFAMOUS (it receives over 6,000 page views each month)

Baltimore is a cesspool. get of an airliner drive into the city and walk
around. You'll get yourself murdered before dawn. You'd be safer in
Fallujah, Iraq




"Philip Allum" wrote in message
...
I know the old saying about war being God's way of teaching Americans
geography and that the USA hasn't declared war on Baltimore so the
ignorance might just be forgivable.

But what exactly has this got to do with travel in Asia??

Anyway, if Baltimore produced H.L. Mencken, it can't be that uncivilised.

In message . com,
Balti-Hole writes
For more about Balti-$hit:

http://balti.what.cc
http://norris.ismad.com
http://omalley.ismad.com
http://baltimore.home-page.org
http://conventions.home-page.org
http://baltimore-tourism.home-page.cc

"The perception of Baltimore is The Wire, The Corner, Homicide ... a
hopeless, depressed, unemployed, crack-addicted city,"

...IF IT FITS, Balti-Morgue needs to WEAR IT


Baltimo The city in search of a slogan

by Doug Donovan, Baltimore Sun reporter

Originally published November 8, 2005


Charm City. The City that Reads. The Greatest City in America.

None of the above, say would-be tourists of Baltimore's three decades
worth of slogans.



Instead, they see Baltimore through the critically acclaimed crime
dramas produced here - painting the city as a haven for drugs, poverty
and homicides. Needless to say, that image doesn't sell a lot of hotel
rooms or lure visitors to the Inner Harbor.

The answer, according to high-powered image consultants, is a new brand
for Baltimore - what's known in the tourism industry as "destination
re-positioning."

"The perception [of Baltimore] is very bad," Susan Palombo, director of
brand strategy for Landor Associates, told Mayor Martin O'Malley and
the City Council at a luncheon meeting yesterday. "Changing perceptions
is what we've been hired to do."

The $500,000 branding strategy aims to create a positive perception
that attracts tourists and conventions which, in turn, can boost the
local economy. For example, Las Vegas tourism lagged after the city
marketed its gambling-fueled nightlife as family friendly. The city
bounced back by repositioning itself with a slogan - "What happens in
Vegas stays in Vegas" - that emphasized its long-held reputation as Sin
City.

The Baltimore Area Convention and Visitors Association has picked a
formidable partner in Landor Associates, which has built brands for
such locations as Madrid, Spain; the state of Florida; and Hong Kong -
as well as brands that include Gatorade, Altoids and Kentucky Fried
Chicken. The company is expected to come up with a half dozen branding
concepts for Baltimore by next month, and a decision on the brand is
expected to be reached by April, said BACVA's president, Leslie R.
Doggett.

"It's obviously important to have the right and best brand because the
competition [for conventions] is ferocious," said Clarence Bishop,
BACVA chairman and O'Malley's chief of staff. "We have to differentiate
ourselves from Washington D.C., [National Harbor on the Potomac River
in Prince George's County] ... and other competitors."

Bishop said the effort is specifically tailored to branding the city's
image as a destination for tourists and convention planners. What it
will not be, he said, is a broader citywide branding effort, noting
past attempts have not been "very successful."

In 2001, the Greater Baltimore Alliance hired international trend
forecaster Faith Popcorn for what it called a "branding initiative" to
"reposition Baltimore" in the American mind. Her brand featured a
string of B's - "Be ... Become ... Begin ... In Baltimore" - intended
to attract younger people to the city. The campaign did not succeed.

There have been a string of other nicknames along the way: Digital
Harbor, Mobtown and Crab City. Then there are the less image-friendly
labels: The Heroin Capital and The Murder Capital.

Palombo said Baltimore will have to avoid comparing itself to other
cities like Washington, Boston and New York that have an "established
place in the hearts and minds of travelers."

The city, the report stated, shouldn't try to "out-Disney" Orlando,
"out-monument" Washington or "out-Broadway" New York.

Instead, the brand must build on Baltimore's unique character. The
city's most prominent positive attribute, according to Landor's
research, is its Inner Harbor. The waterfront's proximity to
professional sporting events at Oriole Park at Camden Yards and M&T
Bank Stadium add to downtown's allure.

"The waterfront is the critical point of difference for Baltimore,"
states the report delivered to city officials yesterday.

The consultants also found that the city's history, including its
African-American heritage, provide important attractions. In addition,
Landor found that Baltimore residents are proud of their neighborhoods
and their provincial, "genuine" character - what the report called "the
Hon factor."

"Baltimore is a 'little big city' with all of the assets and
attractions of a larger city but the charm, accessibility and
convenience of a small town environment," the report states.

The report showed that city residents believe they are "quirky,"
"funky," "off-kilter," "hilarious," "bizarre" and "a little
off-center."

"The people are genuine, not impressed or surprised by much," the
report states. "People tend to stay in place ... not as transient ...
people have roots and family here - it's a community."

The branding effort has been assisted recently by positive press
highlighting Baltimore for many of the same attributes detailed in the
Landor research. In May, Frommer's, the travel guide company, ranked
Baltimore as a top-10 summer destination. And last year Forbes
recommended Baltimore as a city for young and single professionals.

But Landor found that long-held perceptions of crime and drugs continue
to hamper the city's image. A page in the report labeled "City of
Skeptics" states that "Baltimore is plagued by negative press and
harmful characterizations by the media, resulting in an inferiority
complex."

The main culprit cited in the Landor report are the television crime
and drug dramas by David Simon. The report specifically cites his three
critically acclaimed shows, The Wire, Homicide: Life on the Street, and
The Corner.

"The perception of Baltimore is The Wire, The Corner, Homicide ... a
hopeless, depressed, unemployed, crack-addicted city," the report
states.

Another problem facing Baltimore is that it barely registers as a
"dream destination" among travelers surveyed by Landor for the report.
Las Vegas topped the responses to the open-ended question. New York,
San Francisco, Boston and Orlando rounded out the top five, while
Washington ranked seventh.

When Baltimore was presented as an option in a separate survey,
travelers ranked it in the top 10. But New York, Washington, Boston,
Atlantic City and Philadelphia all scored higher.

"People who have never been here are ranking it very, very low,"
Palombo said. "While people who have been here give it high marks."

That observation was also true for opinions about Baltimore as a "worry
free" destination, which was an important indicator for Councilwoman
Rochelle "Rikki" Spector.

"Perception," Spector said, "is reality."


For more about Balti-$hit:

http://balti.what.cc
http://norris.ismad.com
http://omalley.ismad.com
http://baltimore.home-page.org
http://conventions.home-page.org
http://baltimore-tourism.home-page.cc

FBI Reports: Baltimore Remains ONE of the Country's Deadliest Cities!


--
Philip Allum



  #4  
Old November 8th, 2005, 08:31 PM
Spehro Pefhany
external usenet poster
 
Posts: n/a
Default The WEBSITE that made Baltimore INFAMOUS (it receives over 6,000 page views each month)

On Tue, 8 Nov 2005 16:45:21 +0000, the renowned Philip Allum
wrote:

I know the old saying about war being God's way of teaching Americans
geography and that the USA hasn't declared war on Baltimore so the
ignorance might just be forgivable.

But what exactly has this got to do with travel in Asia??

Anyway, if Baltimore produced H.L. Mencken, it can't be that
uncivilised.


Not to mention Divine and John Waters.

 




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