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BIG DATA: Study: Facebook 'Likes' Can Be Used to Accurately DetermineIndividual Differences.
"Simply by delving into volunteers’ Likes, the researchers could determine in 95 percent of cases whether a person was Caucasian or African American and in 88 percent of cases whether the person was heterosexual or homosexual. They could determine whether the person is Christian or Islamic 82 percent of the time...." |
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