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Travelocity/Princess Single Penalty
"Odysseus" wrote Here is the bottom line for the cruise line bean counters. When I travel solo the shipboard account for one person is more than the account for two people when I travel with somebody. While that may be true for you, it is not true for single passengers in general. Marketing plans are not aimed at individuals but at large groups of statistically significant people. The cruise lines have computer yield management programs that will tell them exactly how people spend their money including who, when, where and how much. If selling to single passengers was more profitable "overall" then selling doubles, all cruise lines would be marketing to singles instead of actively discouraging them from booking. It is business by the numbers and the cruise lines have all the data they need to maximize gross revenue and profit. The same type of program tells them how many people will order prime rib on Monday night and how many orders of lobster they will have to prepare on Thursday, thus cutting waste by preparing too much or having unhappy customers by preparing too little. When dealing with large numbers, statistically the overall results are very accurate. They may not predict what one individual may do, but they will predict what 100,000 people will do with a high degree of accuracy. So ask yourself this: If selling to singles is as profitable or more profitable than selling to doubles, why aren't the cruise lines marketing heavily to singles? Are all the execs from all the cruise lines idiots? Are they all making the same mistake? -- George Leppla http://www.countryside-travel.com Cruise Specials BLOG http://www.countryside-travel.com/3834677_6105.htm May 20, 2006, Caribbean Princess - http://cruisemaster.com/caribprin.htm October 29, 2006 - SLEAZY 4! http://cruisemaster.com/sleazy4.htm |
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